By Jay Rempis
For years, one of the country’s most loved quick service restaurants, McDonald’s, has made mornings brighter through their National Breakfast Day (NBD) campaign.
Since Mondays are mostly dreaded because of heavy traffic and weekend hangover, this Monday, in particular, was anticipated by Filipinos all over the country.
Aside from giving away free breakfast sandwiches to their customers, this campaign also spreads the goodness and love of McDonald’s to our early risers who are unable to enjoy a good breakfast because of their early or different work schedules. These are security guards, hospital staff, traffic enforcers, security guards, street sweepers and teachers, among others.
Just recently, McDonald’s once again made a splash in social media when they posted this year’s official NBD video. It was launched last Monday, March 13, at
McDonalds’ Valero in Makati City as part of the fifth year of National Breakfast Day celebration.
Here are three videos that show how McDonald’s has been paying tribute to Filipino early risers since 2015.
McDonald’s thanked transportation workers who are always up early to send us to our destinations. National Breakfast Day made their morning really great by giving them free breakfast while they were at work. Look how surprised and happy they were by clicking this video.
For 35 years, this dedicated fisherman has been waking up early to provide for his family. Early morning of March 14, 2016, he and other groups of fishermen were surprised by McDonald’s with a good breakfast. See their priceless reaction in this video.
This year’s story is about a strict but well-loved teacher, Mrs. Santiago, who is about to retire this July. She teaches Biology, Physics, Chemistry and General Science in Makati High School for 30 years. On her last year in service, her students and McDonald’s surprised her with the love and the goodness of McDonald’s breakfast. Watch this video to see how happy she was!