Jewelmer Joaillerie officially launched in the Philippines its exclusive partnership with renowned designer Wynn Wynn Ong at the Old Manila restaurant at The Peninsula Manila recently. The event showcased the first five pieces of a capsule collection entitled Jewelmer by Wynn Wynn Ong. Notable guests and top clients from both jewelry brands had the opportunity to see the pieces before they were flown to New York for an exhibit and jewelry trunk show at the Asia Society.
“We have grown through the years, evolving beyond merely a pearl farmer, beyond being a jeweler,” said Jacques Christophe Branellec, Jewelmer’s executive vice president and deputy CEO. “What we are presenting is no ordinary collection. We have pushed the boundaries of pearl design with this collection.”
When Wynn Wynn Ong partnered with the jewelry brand to create the collection, her goal was to create pieces that highlighted the pearls’ perfection through settings that remained true to her style: organic and highly textured. The designs of the pieces are a reflection of Philippine myths that reflect the place that has become a home for both her and the family behind Jewelmer’s legacy.
With brilliant colored stones, Wynn Wynn’s designs highlight Jewelmer’s signature South Sea pearls, brought to life through the expertise of their master craftsmen from Place Vendome, Paris. The results are wearable pieces of art set in 18-karat gold and accentuated by the finest gem stones and have captured the hearts of pearl lovers all over the world.
The rich tapestry of Filipino mythology brings us a tempestuous woman whose wrath controls the tides, a mere king whose daughter lures men into shadowy depths for supper, and a seemingly handsome farmer that is sometimes espied by young maidens, who watch him murmur ancient prayers into the wind to ensure a bountiful harvest. One major piece in the collection—Hanan, named after the Goddess of the Morning—is a jeweled garland of wild berries filled with lustrous golden and white pearls, whose vines are populated with tiny tourmaline insects.
“Having the golden South Sea pearl worn by men and women all over the world is truly an honor,” said Jacques. “It symbolizes the beauty and skill of the Philippines, whose national gem is the South Sea pearl. It also shows the importance of caring for the environment. The pearl is a symbol of the health of the planet: without a beautiful environment, we cannot have beautiful pearls.”
“We were both interested in elevating what we did to art and creating one-of-a-kind pieces. At the same time, we share the same values,” explained Wynn Wynn. “This partnership is a first for both design houses, but what we are bringing today is the work of one family.”
Jewelmer by Wynn Wynn Ong will only have limited number of pieces available worldwide. “This is just the start. It’s painstaking, but it is the start of what we hope will be a long collaboration,” she said.
Jewelmer is an international luxury brand that was born out of a commitment to the world’s most lustrous South Sea pearls and exquisite fine jewelry that showcases the creative harmony of French design and Asian sensibilities. Established in 1979 by a Jacques Branellec and Manuel Cojuangco, it currently operates 13 showrooms in the Philippines, and has a retail presence in 22 countries worldwide including North and South America, China, Europe, Australia, Hong Kong, Japan, and the Middle East.
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