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Smile size matters


By Raffy Paredes

The Journal of Consumer Research has published a paper by the University of Kansas that concluded “the size of that smile has a lot to do with successfully closing the deal.” The reports: After showing study participants a series of marketing images featuring people smiling either broadly or slightly, it was determined that in cases where the service being offered was a more serious enterprise with more potential risk involved (say aninvestment advisor or lawyer), broad smiles could actually backfire. For those ventures, a slight smile seemed to elicit a better response from potential customers. “If I see an ad with a heart surgeon who smiles really broadly at me, I might think she is really warm but not choose her to be my doctor because she seems less competent than a surgeon with a slight smile,” said Jessica Li, the KU assistant professor who led the research. “If the risk is really low, such as going to the store to get a new shirt, then the competence of the salesperson isn’t as important and I respond more positively to the broad smile.” One place where a big beaming smile might just be appropriate? Facebook. According to Li’s research, profile photos that had big grins got twice as many shares on the social media platform than those showing only a little smile.

  • Believe (Butch Toong)

  • The Makati Jungle (Gian Harvey Cristobal)

  • Anong Sabi Mo (Vinod Thomas)

  • Batang Pinoy (Mark Lorenz Dayon)

  • Untitled (Andrea Faye Dizon)

  • Twisted Balloons (Vicky Mongcal)

  • Untitled (Kim Acosta)

  • Best Friend Waiting (George Salvador Laguing)

  • Paradise (Mervin C. Mojares)

  • La Seqala (Thesz Fontanilla Clariza)

    On the Dave Morrow Photography website is a 39-minute video on color theory for serious learners of photography. And if you would rather read than watch, a comprehensive step-by-step PDF version is available for download, but you need to register with your email address. Morrow is a landscape photographer (PetaPixel).

    Kodakit, an Uber/Grab-type of photography service launched by Kodak has come to the Philippines. An on-demand service, it aims to connect photographers with consumers and businesses. Customers only need to inform Kodakit of the date, time, and venue of the event to book a photographer. Kodakit prides itself with the ability to find a good photographer on short notice.  Photographers who want to join the service can know more about Kodakit on

    And now to our featured readers with three new contributors.

    Thesz Fontanilla Clariza, Jeddah-based staff nurse and a photography enthusiast shares the harbor photo titled “La Seqala.” Thesz writes that she started photography as a hobby in 2011 and has since covered big events in the city. She has been working in one of the big government hospitals in Jeddah for the last 18 years.

    From industrial design graduate Kim Acosta of Balungao, Pangasinan is an untitled photo of cellphones held high in a concert looking like “a sky full of stars.” Kim writes that the photo was taken on January 20, 2017 at Talong Festival in Villasis, Pangasinan during the last performance of Sponge Cola singing one of their top hits, “Jeepney,” whose lyrics everyone knew. “It was a very nostalgic night for me as a Batang ‘90s since that song was so famous during my highschool days,” he shares. “The auditorium was so full, hyped, and intense.”

    Gian Harvey Cristobal of the shipping company D’Amico Ishima Philippines sent in “The Makati Jungle,” a bird’s eye view of Makati buildings.

    Other photos on today’s page come from previously featured readers, some of whom regularly send photos to this column.

    “Believe,” a dramatic performance moment during the Sinulog festival comes from Butch Toong.

    Baguio Igorot native George Salvador Laguing sent in “Best Friend Waiting” taken in Hoi An, Vietnam. His caption reads: “A typical sight in Hoi An village, a well-preserved ancient town in Hoi An City. It was declared a UNESCO World Heritage site in December 1999.” Salvador is currently based in Hai Duong, Vietnam working as an ESL teacher. He started on photography as a simple hobby more than two years ago.

    Mervin Mojares submitted the photo, “Paradise.”“Here’s a shot I snapped at the Villa Pilarosa, a low profile yet an amazing resort  in Cagbalete Island, Mauban, Quezon Province,” he writes.“It is a perfect place for beach lovers and landscape photographers. Water is so clear and fine white sand will always invite you to walk and explore the beach.”

    Vicky Mongcal shares “Twisted Balloons” shot on a photo walk in Ongpin during the Chinese New Year festivities. She says the photo was inspired by Bryan Peterson who visited Quiapo in June 2012. Vicky participated in the photo walk led by Peterson.

    Mark Lorenz Dayon contributed the sports photo, “Batang Pinoy.”

    From Andrea Faye Dizon is an untitled silhouette cityscape shot from behind a wired fence.

    And Vinod Thomas shares an amusing portrait of two seemingly conversing parrots that he titled “Anong Sabi Mo?”

    Readers may now view issues of Picture Perfect including this column at For comments, suggestions or just to share an image or idea, email or

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