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Always have time for breakfast

4 Reasons why the first meal of the day is the most important

Published

By Joyce Reyes-Aguila

Inviting you to #MakeBreakfastBetter are Ma. Adrienne Constantino, former FNRI Nutritional Assessment and Monitoring Division supervising science research specialist; actress and event host Bettina Carlos; Nestlé regional nutrition and external affairs manager for Asia, Middle East, and Africa Ece Durukan; country business manager for Cereal Partners Worldwide Tina Samaco; and lead consumer marketing manager for Nestlé Breakfast Cereals in the Philippines Macy Monsod. Photo courtesy of Nestlé Philippines.

Inviting you to #MakeBreakfastBetter are Ma. Adrienne Constantino, former FNRI Nutritional Assessment and Monitoring Division supervising science research specialist; actress and event host Bettina Carlos; Nestlé regional nutrition and external affairs manager for Asia, Middle East, and Africa Ece Durukan; country business manager for Cereal Partners Worldwide Tina Samaco; and lead consumer marketing manager for Nestlé Breakfast Cereals in the Philippines Macy Monsod. Photo courtesy of Nestlé Philippines.

How has breakfast been in your home since school started? Has your household fully adjusted from its relatively relaxed summer pace to the early morning rush?

Surely, preparing your family’s first meal for the day and having enough time to eat at home during these sleepy hours can be a struggle.Well, have you tried preparing a bowl of cereal for your breakfast? “(It) takes two minutes to prepare, and two minutes to eat,” reveals Nestlé regional nutrition and external affairs manager for Asia, Middle East, and Africa EceDurukan. After choosing your cereal of choice, she says, all anyone has to do is pour some milk and add chopped fruits and nuts to ensure the vital nutritional contents of the serving. “We want to tell our consumers that you can make breakfast better by eating a full bowl of Nestlé breakfast cereal,” says the executive.

The company wants to primarily increase the whole-grain consumption of Filipinos by improving the “nutritional improvements in our portfolio” through its offerings. According to Nestlé, whole grain is an important part of a healthy diet as it provides all the nutrients an entire grain has that processed white bread, pasta, and rice does not give when its outer parts are thrown away.

At present, more than a staggering 99 percent of Filipino children do not consume the United States whole-grain intake recommendation of 48 grams. And according to the 8th National Nutrition Survey conducted by the Food and Nutrition Research Institute (FNRI) and the Department of Science and Technology, only one in 20 children in the Philippines consume whole grain. “Wake up early in the morning and have something healthy,” Durukan invites with a bowl of Koko Krunch, Honey Stars, Honey Gold, Corn Flakes, Cookie Crisp, Milo, or Nestlé Fitnesse cereals. Again, why all the hubbub about breakfast? Here’s why.

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1. It gives you an energy bump.

Durukan says eating cereal in the morning “fills the body and brain with energy to start the day right.” Children who have whole grain in their diet are more likely to meet the Estimated Average Requirement (EAR) for iron, thiamin, riboflavin, and calcium than kids who do not.

2. It reduces the chances of obesity.

The World Health Organization recommends whole grain intake as it reduces the chances of obesity and the risk of diabetes and cardiovascular diseases. Nestlé suggests that cereal be served with semi-skimmed milk and a banana to start the day right. The company adds that cereal consumption for breakfast can promote healthier body weight, help prevent constipation, and improve bowel function.  Since 2003, Nestlé has also been improving its cereal products – boasting 30 percent less sugar and using a combined 8,000 tons lesssalt.

3. It improves your moods.

Durukan says that a bowl of cereal makes kids (and even adults) cheerful. If all kids do this, perhaps that bus ride to school wouldn’t be full of cranky schoolmates! An Indonesian study reveals that students who did not eat a complete breakfast performed less in school. A full nutritional meal certainly helps anyone be more alert and attentive. Nestlé suggests adding color to your breakfast with the fruits you mix in cereals. This way, you give it extra vitamins and minerals as well.

4. It gives you a welcome shot of vitamins and minerals.

The right kind of breakfast will keep you covered nutritionally. Since cereal is served with milk, every serving of it means higher calcium intake. Nestlé cereals are also sources of Vitamin D, magnesium, zinc, and B vitamins. The company says majority of its breakfast cereals have five vitamins and two minerals (typically iron and calcium).

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