Johnnie Walker recently launched the Johnnie Weekend Creators Lab Series to inspire individuals to keep moving forward by providing new experiences and venues where they can grow their passions and craft. For the first installment of the series, the brand teamed up with photographers Marvin Conanan and Deej Fabian to shine the light on local photography and music.
“Johnnie Walker exists to inspire personal progress—to inspire people to never stand still and always keep walking,” shares Andrea Raralio, Johnnie Walker senior brand manager. “In line with this mantra, we are introducing the Johnnie Weekend Creators Lab series to inspire this new generation to keep moving forward and continue to pursue the things they are truly passionate about.”
For the first installment of the Creators Lab series, Johnnie Walker partnered with Marvin Conanan and DeejFabian—two passionate individuals who are constantly elevating the local creative scene. Conanan established Purveyr —a media, events, and retail brand focused on the Philippine Creative Culture, while Fabianis a photographer and videographer by trade, but also known as DJ Some Guy in the local music and nightlife scene.
For part one of the series, up-and-coming photographers were invited from different fields for an audio-visual exercise around Poblacion in Makati, where they were given a playlist to listen to and translate into visuals. The team put together a short playlist of local music by Asch, She’s Only Sixteen and CRWN for the photographers to listen to and immerse with while walking around the place for an afternoon photowalk.
“For this concept, we wanted to marry the things that we are both truly passionate about, and those are photography, culture, and music,” shares Fabian. “There are a lot of aspiring photographers who are so talented, and we wanted to help them improve their craft with this exercise.”
Part two was a culminating exhibit at Dulo in Poblacion last September 9 to showcase the works of six featured photographers: Alyssa Uy, Ryan Tionloc, Aly Mananquil, Renzo Navarro, Jilson Tiu, Poj Gearlan, as well as the other talented artists who participated in the creative audio-visual exercise. “We just really wanted to gather the community and put the spotlight on local talents. We are very happy that we were able to achieve that as the exhibitserved as a stepping stone for these artiststo progress their passions forward,” says Conanan.
From food to film, music to sports, Johnnie Walker will continue to collaborate with local trailblazers who continue to make a mark in their chosen fields and who will inspire others to do so. To know more about Johnnie Weekend, you can check out the JohnnieWalkerPH page on Facebook for more details.