Text by Terence Repelente
Images by Noel Pabalate
One of the most coherent brands of today, Flexform continues to refine their elegant design. Founded in the manufacturing district of Brianza in Northern Italy, Flexform displayed sofas and armchairs in the postwar era when it opened its first street front showroom. A lot of its pieces found their way into elegant buildings in Milan, villas overlooking Lake Como, and even the foyer of Teatro alla Scala.
Flexform’s expertise in the production of finely crafted sofas and furnishings, its innate focus on design culture, and its history of outstanding collaborations with the best designers and talents brought the brand its distinction. And it’s bringing this distinction in full scale here in the Philippines.
“Flexroom has a wide range of products and it is now possible to show most of them in the Philippines,” said Flexform owner Giuliano Galimberti. “This is an excellent platform because you can find the majority of our products, including the bestselling items.”
Flexform has always been available in the Philippines through chosen retailers and sellers but now, according to Guiliano, consumers and customers will be able to see a much vivid image of what an entire house or room full of Flexform would look life.
“Flexform is most widely known for its sofas because we are mainly focused on sofas. But don’t forget that Flexform also has a complete set of items that can make, decorate, and furnish an entire house while making a special touch.”
During the press opening of the flagship showroom, Guiliano pointed that “to go model by model is something everyone should do in the next few days.” Instead, he went on and explained why Flexform is worth the customer’s money. “For the ones that aren’t architects, designers, or just consumers, it is made to please all your needs,” he said.
DESIGN, COMFORT, AND LONGEVITY
Flexform intends to meet different tastes and different ideas of how to live one’s home nowadays. The market is constantly evolving and has a very high understanding for utmost quality and timeless design. According to Guiliano, the brand offers, above all, good design.
“When you go home and look at your sofa, you should be satisfied with how it looks,” he said.
Flexform does not follow trends. It does its own way. But beyond the sophisticated aesthetic, Guiliano ensures that all the products deliver 100 percent comfort. “What do you use a sofa for?” He asked. “To sit, to rest, to lie down, to read a book, or to watch a movie—it needs to be comfortable. We work hard on that comfort because it is a must.”
The brand’s social media tagline is “Home at last.” Because, Guiliano said, “Home is the final destination after your day. Your home should be the safest place to return to. Your sofa must be your nest, the place where you really feel comfortable, where you rest and lie down.”
But it doesn’t stop there. Flexform also offers its client longevity in terms of aesthetic design and quality. The brand utilizes the best quality materials needed to make a furniture piece. While times and lifestyle may change, its philosophy rests on the idea of timeless style and centers on comfort and quality of a furniture piece.
“All our products, design-wise and quality-wise, are destined to have a very long life. We use different materials like fabric, leather, wood, steel, marble, straw, and hide,” he said. “All of our materials are safe and certified. We work with total respect for the standards of the European regulations.”
Flexform offers a large collection of home furnishings focusing on areas of the home like the living room, the dining room, and the bedroom. Even with a wide range of options, it keeps its design constant, timeless, and elegant. “Our products are harmonious,” said Guiliano. “There’s a common feeling among our products. Whatever you pick, it’s good to be matched with another model of Flexform—everything has its own peculiarity. For sure, there is something in the collection that can match your taste and expectation in terms of visual appeal, comfort feeling, and serious durability.”
Guiliano invites everyone, from design enthusiasts to simple consumers, to visit the flagship showroom located at 215 Nicanor Garcia St. Bel Air 2 Makati City and witness and experience Flexform’s signature products.