By Jane Kingsu-Cheng
Mom-of-three, Sheila Villanueva, has been in the corporate industry for half of her life. She had a challenging but rewarding job, but was looking for something she can be truly passionate about. “In August 2016, I started my happy project selling a few tops I’ve sourced locally. I did some flatlays, just like the ones I see in Pinterest and IG, and sent the photos via viber to my close family and friends. I sold everything in two days!”
This was the start of Everyday Casuals, her first business venture which she was doing on the side. Turning out to be a really good source of income, she and her husband came to a decision to focus on the brand and become a full-time “mompreneur: “I have come to realize that this move is one of the best decisions I’ve made as a mom as I am now living my dream and spending more time with my family.”
It has been a little over a year since Sheila decided to focus on her brand. “I’m still adjusting to my new schedule, but loving every minute of it! The day revolves mostly around the kids, doing mommy duties and small home improvement projects here and there, some time to work on the online shop. Plus, date nights with the hubby, of course!”
Her eldest daughter, nine-year-old Julia, has been helping her. “Whenever I have new designs, I’d show her first and she’d give her go signal. Three months ago, she brought up the idea of Everyday Casuals Kids collection. It was her brainchild that became a reality when we launched it online last June 15. It’s getting good reception now and showing a lot of potential, especially since twinning is such a big trend now. She’s very much involved and the project has really bonded me and my daughter. We have dreams of making it big. I hope it teaches her values of hardwork and determination.”
Follow them at @everydaycasuals and @everydaycasualskids for more designs.