Through its home stores, SM has created opportunities for gracious living at affordable prices. At the same time, business partners with innovative ideas have initiated creative home-works to give customers a complete lifestyle experience.
In this edition of “My Story, My SM,” a long-time SM shopper, a top interior designer, three Philippine craft innovators, and a family with an heirloom coffee business share stories that highlight great retail and great design at SM.
Rorie Carlos-Manzano, who has worked with the local franchise of global fashion and lifestyle magazines, said that she has learned to become more experimental and discerning when it comes to the way she dresses, decorates, and entertains at home. Now that she’s a full-time mom and homemaker, she likes a home that’s chic and sophisticated. That’s why she loves shopping at Crate & Barrel.
Jie Pambid, a Design and Style Consultant at Our Home, said that he has always loved beautiful houses. He is delighted that his work in Our Home allows him to help customers create spaces that they cannot wait to go home to.
Edith Bernardo of Marietta’s Embroideries, Inc., Consuelo Hernandez of CRH Needle Craft, Inc., and Margarita Palafox and Belinda Reyes of Beyond Borders, Inc. are happy that Kultura has provided an avenue for local manufacturers like them to showcase uniquely Filipino craftsmanship and bring a touch of traditional arts to modern homes.
With the rise of the coffee culture, the Mercado family of Café de Lipa believes in upholding Lipa’s coffee heritage, constantly innovating and looking for ways to make that perfect cup. Their family comes from generations of coffee farmers and traders in Lipa, which during its halcyon days in the 1880s became the major source of beans worldwide.
Rorie and daughter Maxinne, Jie, Edith, Consuelo, Margarita, Belinda, and the Mercado family join in SM’s 60th anniversary celebrations by sharing their inspiring stories in the “My Story, My SM” series featuring 60 lives touched by 60 years of SM. With its roots in retailing, SM has over the years become part of the lives of millions of Filipinos—customers, business partners, employees—each with a wonderful story to tell.
As a long-time SM shopper, Rorie noted that SM has been a huge part of her life “ever since I was a kid.” That is why its home stores like Crate & Barrel come to mind when she is shopping for her home. In fact, Rorie and daughter Maxinne, who is now a freshman at the UP College of Law, recently visited the store, each creating beautiful tablescapes and revealing their individual elegant and eclectic tastes for entertaining at home.
Jie, who is also VP for Academic Affairs at PSID, relates how he works for the Our Home team every month, creating vignettes for modern interiors. These give design ideas to customers who are either furnishing new homes, renovating or redesigning spaces, or simply looking for something new to make their interiors more exciting.
Edith, Consuelo, Margarita, and Belinda all said that through Kultura, they are able to showcase the beauty of Philippine craftsmanship—our exquisite embroidery, our inabel tradition, as well as our indigenous materials like sinamay, tinalak, banig, and raffia. This has not only given them the opportunity to preserve these heritage crafts, but to provide livelihood for local communities.
The Mercados share with us their family’s coffee heritage and how they are advocating ways by which others can appreciate its taste and preparation.
Discover more about their inspiring stories at the My Story, My SM microsite at mystorymysm.com. Get a glimpse of Rorie’s grace notes for entertaining, how Jie and Our Home guide customers as they create their dream interiors, how Edith, Consuelo, Margarita, and Belinda bring a touch of our traditional crafts to modern homes, and the Mercado family’s passion for their coffee heritage at www.youtube.com/MyStoryMySM.