by Maggie F. Francisco
Does anyone remember that 2003 blockbuster rom-com film How To Lose A Guy In 10 Days starring Matthew McConaughey and Kate Hudson? I won’t go into the details of what happened in the movie. I will, however, mention the iconic line McConaughey delivered where he was coming up with a tagline for ad campaign he was pitching for: “Frost yourself.” It meant that women did not need men to give them diamonds, they can get their own.
When we think of jewelry, we always see it from a romantic, sentimental, and touching point of view. Most of the time, we see videos of men proposing to their girlfriends. But as years went by, we’ve seen more and more commercials and online videos of women giving themselves jewelry. Not really for any occasion. They buy themselves jewelry because they want to.
I personally love buying jewelry for myself. After my first job, I remember saving up money so I can give myself a beautiful pair of diamond-studded earrings. I wanted to make a statement, not for anybody else, just for me. I wanted to “reward” myself for being able to achieve my goals. That’s essentially what buying jewelry means to me.
For those who wish to “frost themselves” with jewelry, these two brands are definitely worth checking out:
For The Millennial Girl
Coming from a family of jewelers—whose business has been around for more than three decades—Aaron Cabigas has been exposed to the ins and outs of the jewelry industry. From sourcing raw materials to design conceptualization to production to purchasing, he has seen them all. But through the years, he and his wife Sharlynne Cabigas (who is a jewelry lover and collector in her own right) felt that the designs made by his family were too fancy and too expensive for the millennials. It was then that they decided to design simpler pieces that are more affordable for their target market.
Introducing Suki Jewelry. In Japan, the word means “to love.” In the Philippines, it refers to people and brands who are considered to be their trusted and reliable buyer or seller. And that is what this brand aims to be.
Suki, as the owners explained, takes inspiration from the modern individual. Their vision, according to Sharlynne, is “for every Suki girl to have her own piece of fine jewelry that is not handed down or given as a present.” The husband-and-wife tandem know how personal jewelry shopping can be, and they want consumers’ experience with Suki to be hassle-free. All Suki pieces are meticulously handcrafted with 14-karat solid gold, high-quality natural diamonds, and high-quality cultured South Sea, freshwater, and seed pearls. Designed and handmade by skilled plateros (goldsmiths) and mananaras (stone setters) from Meycauayan, Bulacan, Suki boasts of craftsmanship honed over a lifetime.
Currently, the brand features two collections: Essentials and Industrial Luxe. The Essentials collection was inspired by the constantly evolving elements of day-to-day life. Simple and straightforward, the pieces are all wearable and functional, and made for the hardworking #GirlBoss in every woman.
Meanwhile, Industrial Luxe features accessories in geometric designs with more texture. The collection strikes a balance between the classic styles and modern influence that are appealing to the millennials.
The jewelry pieces range between P3,000 and P50,000.
For more info, go to sukijewelry.ph
In 2016, fine jewelry designer Chynna Gonzalez founded Adornata. She has always found joy and inspiration from the colors around her and after being exposed to the beauty and luxury of jewelry design (thanks to her grandmother Lualhati), Chynna was naturally drawn to the shimmers and glamour of gold and precious stones.
“The big idea behind Adornata is to be a bridge between fashion and fine jewelry,” said Chynna. “Pieces are more fun and fashion forward, but rendered in solid gold. They’re beautiful but also practical.” Like many other young women, Chynna wanted to own a luxury piece when she was younger but found that a lot of the designs were too bold for millennials.
“I really wanted to incorporate a multi-wear aspect to my designs, something that spoke to the practical sensibilities of every woman,” the designer explained. “I felt that if I made them versatile and practical, it would make clients feel less guilty [with buying jewelry] because they can maximize its use.” Adoranata’s designs are all made from solid gold to ensure the durability and material integrity of the jewelry.
Because of her love for color, Chynna spruces up her designs with an array of precious stones to give a touch of modernity and chicness. Because Chynna sources colored gems in small batches, most of the pieces are one-offs,
making every Adornata piece is unique—from material to design. Her pieces go between P25,000 and P90,000.
Its latest collection, Redentore, is inspired by the fireworks festival in Venice called Festa del Redentore. The collection features a wide range of colors from pink opal to rhodolite to star sapphire to carnelian to red agate. The exciting explosion of color are translated into unique pieces that can be worn as a wonderful memory.
For more info, go to www.adornata.jewelry