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Learning the art of dressing up


The formative years of a child is a crucial part of his or her overall well-being because this phase is considered as the foundation stage where substantial values are developed. According to the World Health Organization, the first eight years of a child’s life covers all essential aspects including physical, cognitive, and motor development.

Aside from this, it’s necessary to teach children the essence of self-love and self-appreciation, and what better and fun way to inculcate these to young little girls is by letting them learn how to dress up. This is what the Jeanette Hankinson clothing line – now rebranded as JH – believes.

Calendar Girl 2019 winners (from left to right) Jameelah Venice Concepcion (2nd runner up), Asia Draugn (grand winner), and Sigrid Yvonne Ca-ong (1st runner up)

Calendar Girl 2019 winners (from left to right) Jameelah Venice Concepcion (2nd runner up), Asia Draugn (grand winner), and Sigrid Yvonne Ca-ong (1st runner up)

According to Everdivine Trading owner Emmanuel Lagman, more than doing this mainly for business, JH remains committed in bringing different style of clothes for little girls who they know will grow up to be independent and confident women. Everdivine Trading is the mother company of JH.

“We want to let little girls feel unique by wearing our designed apparels. We want to show them that they can develop interest in fashion at a young age,” he said.

Finding their niche in the vast clothing industry, the rebranding of Jeanette Hankinson to JH follows the brand’s established popularity particularly in Visayas and Mindanao.

As a way of giving back, JH continues to host their annual Calendar Girl competition where young girls of ages six to 12 are given the spotlight to strut the runway wearing JH’s apparel collection.

“We do not promote our products alone. We also recognize those who wear our line of clothing, and from there you will already see our uniqueness,” Lagman added.

The top 18 candidates of Calendar Girl

The top 18 candidates of Calendar Girl

For this year’s edition of Calendar Girls, 12 final winners were picked from a pool of more than 150 participants. Asia Draughn was crowned as the grand winner, with Sigrid Yvonne Ca-ong and Jameelah Venice Concepcion awarded as 1st and 2nd runner up respectively.

The Calendar Girls 2019 event also paraded JH’s upcoming party and casual dresses made by the company’s in-house designers.

“We help them acquire their knowledge by bringing our design team to fashion schools operated by European designers,” he said.

JH’s line of apparel is available in partner shops nationwide including Gaisano Capital Group, Big Kaking, Bohol Quality, Finds Finds, Sta. Lucia, Robinson Fab, Ever Gotesco, and Fisher Mall. Its upcoming collection will be out on December.

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