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Beauty Inside and Out

Kanebo introduces a cream that promises not just clarity in the skin, but clarity in the mind as well

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Embrace the possibility to revitalize, regenerate, and restore your ideal skin with Kanebo's The Exceptional

Embrace the possibility to revitalize, regenerate, and restore your ideal skin with Kanebo’s The Exceptional

 

Kanebo's top executives flew from Japan to Thailand for the regional launch of The Exceptional. From left: Ayaka Uesugi, the marketing department's Mizuno Shiho, senior VP for the Asean region Mastaka Imura, brand manager Yoshihide Hori, Masaya Kojima

Kanebo’s top executives flew from Japan to Thailand for the regional launch of The Exceptional. From left: Ayaka Uesugi, the marketing department’s Mizuno Shiho, senior VP for the Asean region Mastaka Imura, brand manager Yoshihide Hori, Masaya Kojima

 

By Liza Ilarde

Pattaya, Thailand—It was only fitting that the name of the gentleman who was to talk about the newest luxury skin-care line The Exceptional was named MasayaMasaya Kojima, who is in charge of product development at renowned Japanese company Kanebo, started our workshop by stating, “My presentation today is about the results of our research for this product. But it is also about how it can create happy feelings.” I can’t tell you how many times I heard the word happy that day.

The premise (and the promise) is simple: With the regular use of The Exceptional products, you can achieve supreme clarity in your skin with its signature ingredients, which is the conventional approach. But another approach is to measure how the product works with your mind. Kojima clarified by explaining, “It is often said that being in love makes you beautiful. So if you feel happy, your skin becomes beautiful. It has been scientifically proven.” Kanebo built a “laboratory for hearts” at the foot of Mount Fuji, where they were able to measure brain waves after using the products.

“We found out that applying the cream with the ‘hand press’ induces various positive emotions,” said Kojima. Among the emotions mentioned were enjoyable, comfortable, refreshing, and luxurious. “It also revealed that the hand-press method increased oxytocin—also known as the happy hormone or the love hormone—levels.” He emphasized that the sense of touch, together with the product, maximized that feeling of bliss and satisfaction, provided you took the time to appreciate the cream’s scent, texture, and feeling on the skin. “Enjoy your skin-care routine!” (See sidebar on how to apply the products using the hand press, which they call the Blissful Method.)

The Blissful Method. 1) Close your eyes and breathe in the fragrance, and take slow, deep breaths. 2) Spread the product on the skin using the palm of your hands, as if embracing your entire face. 3) Embrace your entire face for 30 seconds  using both hands.

The Blissful Method. 1) Close your eyes and breathe in the fragrance, and take slow, deep breaths. 2) Spread the product on the skin using the palm of your hands, as if embracing your entire face. 3) Embrace your entire face for 30 seconds using both hands.

But how does one achieve skin clarity? Ayaka Uesugi, also with Kanebo’s skin-care product development, said that there are six key factors that can be found simply by looking at the skin: firmness, radiance, moisture, smoothness, texture, and brightness. Since we were at a beach resort, she asked us to look outside the window. “Imagine the beautiful ocean on a sunny day,” she started. “The water looks so clear that you can see the bottom of the ocean, while sunlight reflects on the water’s surface. In the case of skin, it must be smooth and even, so that when light reflects on it, skin looks radiant.”

The Exceptional products utilize light-reflection technology in order to reflect more light and to eliminate shadows created by wrinkles, sagging, and pores. The cocktail of ingredients called the Clear Botanical Complex—plus signature ingredients, like carnitine, methylserine, and moon peach leaf extract—enhances the skin’s barrier function, restores the outermost layer, improves water metabolism, and suppresses collagen glycation.

The Lotion. This is the first step to prep your skin for the Blissful Method. It is quickly absorbed leaving skin with a moist, satiny finish. Apply with a cotton pad or with the palms of your hands with sideways and upwards strokes. Then cover your face with your hands for five seconds.

The Lotion. This is the first step to prep your skin for the Blissful Method. It is quickly absorbed leaving skin with a moist, satiny finish. Apply with a cotton pad or with the palms of your hands with sideways and upwards strokes. Then cover your face with your hands for five seconds.

 

The Emulsion. For best results, do this second step, although some may prefer to use this for day and The Cream for night. This blends into the skin, making it plump and supple, and allows better absorption for The Cream. Spread the product on your hands, close your eyes and slowly breathe in the fragrance, apply on your face, then cover your face with your hands for five seconds.

The Emulsion. For best results, do this second step, although some may prefer to use this for day and The Cream for night. This blends into the skin, making it plump and supple, and allows better absorption for The Cream. Spread the product on your hands, close your eyes and slowly breathe in the fragrance, apply on your face, then cover your face with your hands for five seconds.

 

The Cream. The star product of the line has a priopriety scent called Eternity Bouquet, which is made from the essence of only white flowers. It has a rich, creamy texture that is surprisingly light and easily melts into the skin. How to apply is the same as The Emulsion, but for the last step, embrace your entire face for 30 seconds.

The Cream. The star product of the line has a priopriety scent called Eternity Bouquet, which is made from the essence of only white flowers. It has a rich, creamy texture that is surprisingly light and easily melts into the skin. How to apply is the same as The Emulsion, but for the last step, embrace your entire face for 30 seconds.

“What you have is complexion control,” said Uesugi. “Just like natural spring water that is so clear because of the continuous flow. So with constant renewal, we can get skin that is pure like crystal water.”

So if you want to look and feel beautiful, fall in love. But if that isn’t happening, Kanebo’s The Exceptional is the next best thing.

Kanebo The Exceptional is available at Rustan’s Makati, Shangri-La Plaza, and Ayala Center Cebu

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