By Liza Ilarde
Pattaya, Thailand—It was only fitting that the name of the gentleman who was to talk about the newest luxury skin-care line The Exceptional was named Masaya. Masaya Kojima, who is in charge of product development at renowned Japanese company Kanebo, started our workshop by stating, “My presentation today is about the results of our research for this product. But it is also about how it can create happy feelings.” I can’t tell you how many times I heard the word happy that day.
The premise (and the promise) is simple: With the regular use of The Exceptional products, you can achieve supreme clarity in your skin with its signature ingredients, which is the conventional approach. But another approach is to measure how the product works with your mind. Kojima clarified by explaining, “It is often said that being in love makes you beautiful. So if you feel happy, your skin becomes beautiful. It has been scientifically proven.” Kanebo built a “laboratory for hearts” at the foot of Mount Fuji, where they were able to measure brain waves after using the products.
“We found out that applying the cream with the ‘hand press’ induces various positive emotions,” said Kojima. Among the emotions mentioned were enjoyable, comfortable, refreshing, and luxurious. “It also revealed that the hand-press method increased oxytocin—also known as the happy hormone or the love hormone—levels.” He emphasized that the sense of touch, together with the product, maximized that feeling of bliss and satisfaction, provided you took the time to appreciate the cream’s scent, texture, and feeling on the skin. “Enjoy your skin-care routine!” (See sidebar on how to apply the products using the hand press, which they call the Blissful Method.)
But how does one achieve skin clarity? Ayaka Uesugi, also with Kanebo’s skin-care product development, said that there are six key factors that can be found simply by looking at the skin: firmness, radiance, moisture, smoothness, texture, and brightness. Since we were at a beach resort, she asked us to look outside the window. “Imagine the beautiful ocean on a sunny day,” she started. “The water looks so clear that you can see the bottom of the ocean, while sunlight reflects on the water’s surface. In the case of skin, it must be smooth and even, so that when light reflects on it, skin looks radiant.”
The Exceptional products utilize light-reflection technology in order to reflect more light and to eliminate shadows created by wrinkles, sagging, and pores. The cocktail of ingredients called the Clear Botanical Complex—plus signature ingredients, like carnitine, methylserine, and moon peach leaf extract—enhances the skin’s barrier function, restores the outermost layer, improves water metabolism, and suppresses collagen glycation.
“What you have is complexion control,” said Uesugi. “Just like natural spring water that is so clear because of the continuous flow. So with constant renewal, we can get skin that is pure like crystal water.”
So if you want to look and feel beautiful, fall in love. But if that isn’t happening, Kanebo’s The Exceptional is the next best thing.
Kanebo The Exceptional is available at Rustan’s Makati, Shangri-La Plaza, and Ayala Center Cebu