MANILA, December 2018 – BCG is the place to be! The Philippines’ first-ever Shake Shack is slated to open early next year in Bonifacio Global City. The Shack will be located at Central Square on the corner of C1 Park and 5th Avenue and will be the first in Southeast Asia.
Shake Shack, in partnership with the SSI Group, will work with local purveyors, producers, and artists to create a unique experience for the Filipino community, even before the restaurant opens.
Construction will kick off with two murals by local street artist Jappy Agoncillo who is known for his urban art around the Metro. The Shake Shack murals are inspired by the spirit and landscape of Metro Manila, and celebrate the unique community that Shake Shack will soon call home.
The first mural, found on the store facade along 5th Avenue “used real life monuments and buildings, each from some of the major cities that make up Metro Manila, as inspiration,” says Agoncillo. The second, displayed inside Central Square, is inspired by Manila’s distinct rooftop scenery. Neon in the daytime and glowing at night, the murals are the first pieces of Filipino art to join Shack’s Creative Community.
For even more fun while construction progresses, a larger-than-life installation featuring the iconic ShackBurger bag will appear in various locations around the BGC neighborhood. Spot it if you can and share the Shack love with #ShakeShackPH.
Shake Shack is a critically acclaimed, modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers and chicken sandwiches (no added hormones or antibiotics – ever), griddled flat-top dogs, fresh-made frozen custard, crispy crinkle-cut fries, craft beer, wine and more.
Shake Shack’s fine dining heritage and commitment to thoughtful ingredient sourcing, preparation, hospitality and quality, coupled with its fun and lively environment has earned the brand a cult-like following around the world.
Shake Shack is a New York City institution and global brand. In its fourteen-year history, Shake Shack has been recognized with countless accolades, including Bon Appétit’s “The 20 Most Important Restaurants in America” (ranked #16), TIME Magazine’s “17 Most Influential Burgers of All Time” (ranked #7 for the ShackBurger) and winning “Best Burger” in 2014 at the South Beach Wine and Food Festival’s Burger Bash. Recently, Shake Shack was awarded the 2018 IFMA COEX Innovation Award for Culinary/Operations for a regional chain.
About Shake Shack
Shake Shack is a modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers, chicken sandwiches and flat-top Vienna beef dogs (no hormones or antibiotics – ever), spun-fresh frozen custard, crinkle cut fries, craft beer and wine and more. With its fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community gathering place with widespread appeal. Shake Shack’s mission is to Stand for Something Good®, from its premium ingredients and caring hiring practices to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has expanded to more than 190 locations in 26 U.S. States and the District of Columbia, including 70 international locations including London, Hong Kong, Istanbul, Dubai, Tokyo, Moscow, Seoul and more.
For more information, please visit: www.shakeshack.com or www.facebook.com/shakeshack
About SSI Group, Inc.
As the Philippines’ largest specialty retailer, the SSI Group has been at the forefront of the Philippine retail industry over the last 30 years. The Group pioneered the introduction of globally recognized brands to the Philippine market in the 1980s and today is the partner of choice for the world’s best brands in the Philippines. The SSI Group’s retail network of more than 600 stores covers more than 129,000 square meters of retail space, allowing the Group to reach a broad range of Filipino consumers. Through its brand portfolio and store network the Group seeks to inspire and enhance the lifestyle values of Filipino consumers and to cater to Filipinos’ evolving tastes and aspirations. In 2018, the SSI Group celebrates 30 years of inspiring shoppers to stand out, to define their own styles and to express themselves through their lifestyle choices.
Visit www.ssilife.com.ph or follow @ssilifeph on Instagram for information.
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