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Manila Bulletin introduces branded content group MBrand

Updated

Welcoming more brands to have their stories be heard, Manila Bulletin, the country’s longest running newspaper has introduced its team intended for branded content projects.

Dubbed as MBrand, the group is comprised of specialists in marketing-related services like digital strategies, events management, client servicing, video production, and visual design.

Manila Bulletin Tech News Editor Art Samaniego (leftmost) leading the toast during the MBrand launch at the Presidential Suite of The Manila Hotel with (from left to right) MBrand Department Head Irish May Lorenzo, Digital Publisher Jane Kingsu-Cheng, News Editor Isabel de Leon, Business Development Head Jayvee Fernandez, Executive Editor Pinky Colmenares, Executive Vice President of the Executive Department Sonny Coloma, Editor-in-Chief Crispulo Icban Jr., Lifestyle Editor AA Patawaran, and Business Editor Loreto Cabanes.

Manila Bulletin Tech News Editor Art Samaniego (leftmost) leading the toast during the MBrand launch at the Presidential Suite of The Manila Hotel with (from left to right) MBrand Department Head Irish May Lorenzo, Digital Publisher Jane Kingsu-Cheng, News Editor Isabel de Leon, Business Development Head Jayvee Fernandez, Executive Editor Pinky Colmenares, Executive Vice President of the Executive Department Sonny Coloma, Editor-in-Chief Crispulo Icban Jr., Lifestyle Editor AA Patawaran, and Business Editor Loreto Cabanes.

Since being established in 2017, MBrand has completed a number of notable projects including event conceptualization and implementation and creative executions for both online and print exposures for different brands.

Utilizing Manila Bulletin’s digital assets, among the services offered by MBrand also include social media takeover, video coverage, as well as exposure on the MB Rundown, Manila Bulletin’s weekly recap of important news and events, and MB LifeLive, the publication’s platform for Filipino artists aired live every Friday.

Dr. Emilio C. Yap III, Manila Bulletin President and Vice Chairman of the Board (rightmost) with (from left to right) Manila Bulletin Tech News Assistant Editor Edgard Hilario, Tech News Editor Art Samaniego, and Richard Arboleda of EON.

Dr. Emilio C. Yap III, Manila Bulletin President and Vice Chairman of the Board (rightmost) with (from left to right) Manila Bulletin Tech News Assistant Editor Edgard Hilario, Tech News Editor Art Samaniego, and Richard Arboleda of EON.

April Salazar, Client Service Specialist of MBrand (leftmost) and Art Samaniego, Manila Bulletin Tech News Editor (rightmost) with Ana Bautista of PenserQ and Alexei Villaraza of Bridges PR.

April Salazar, Client Service Specialist of MBrand (leftmost) and Art Samaniego, Manila Bulletin Tech News Editor (rightmost) with Ana Bautista of PenserQ and Alexei Villaraza of Bridges PR.

Joy Buensalido of Buensalido and Associates PR and Jingjing Romero of Stratos PR with Isabel de Leon, Manila Bulletin’s News Editor.

Joy Buensalido of Buensalido and Associates PR and Jingjing Romero of Stratos PR with Isabel de Leon, Manila Bulletin’s News Editor.

Speaking in front of guests during the launch of MBrand, Irish May Lorenzo, the department head, said that MBrand is looking forward to more partnerships with brands and PR agencies in bringing interesting content.

“MBrand wishes to work closely with our partners from different PR agencies in line with our thrust of exploring creative ways of presenting facts and telling stories. This coming 2019, we are optimistic that we can go beyond the conventional,” Lorenzo said.

The launch hosted in a two-night event held separately in the historic and grand Presidential Suite of The Manila Hotel and the Manila Prince Hotel saw a rare occasion of gathering together the country’s major PR agencies. Also gracing the event were Manila Bulletin’s President and Vice Chairman of the Board, Dr. Emilio C. Yap III, Manila Bulletin’s Executive Vice President, Executive Department Sonny Coloma, Editor-in-Chief Crispulo Icban Jr., Executive Editor Pinky Colmenares, news editor Isabel de Leon, lifestyle editor AA Patawaran, tech news editor Art Samaniego, business editor Loreto Cabañes, Manila Bulletin Business Development Head Jayvee Fernandez, Digital Publisher Jane Kingsu-Cheng, and Marketing Head Mark Dy.

Manila Bulletin President and Vice Chairman of the Board Dr. Emilio C. Yap III (third from left) with (from left to right) Manila Bulletin Tech News Editor Art Samaniego, Jingjing Romero of Stratos PR, Manila Bulletin Editor-in-Chief Crispulo Icban Jr., Joy Buensalido of Buensalido and Associates PR, Ana Bautista of PenserQ, Manila Bulletin Executive Vice President, Executive Department Sonny Coloma, Manila Bulletin News Editor Isabel de Leon, and Alexei Villaraza of Bridges PR.

Manila Bulletin President and Vice Chairman of the Board Dr. Emilio C. Yap III (third from left) with (from left to right) Manila Bulletin Tech News Editor Art Samaniego, Jingjing Romero of Stratos PR, Manila Bulletin Editor-in-Chief Crispulo Icban Jr., Joy Buensalido of Buensalido and Associates PR, Ana Bautista of PenserQ, Manila Bulletin Executive Vice President, Executive Department Sonny Coloma, Manila Bulletin News Editor Isabel de Leon, and Alexei Villaraza of Bridges PR.

The MBrand department of Manila Bulletin is composed of client servicing and digital strategy team Jamille Vergel De Dios, RJ Palma, Karina Ramos, April Salazar, Camille Ng, Ann Misa, Nicole Cordoves, and Angel Iglesia, content group Jaime Misalucha, Jonnah Pante, Jozelle Zamora, Vernice Lim, Beatrice Bernales, and Paula Betito, and admin and finance associate Shayne Homecillo.

The MBrand team at the group’s 90s-themed launch party. (from left to right, standing) April Salazar, Shayne Homecillo, Angela Iglesia, Maria Camille Ng, Elica Vernisse Lim, Putri Nur Jamille Razia Vergel de Dios, Manila Bulletin Tech News Assistant Editor Edgard Hilario, MBrand Department Head Irish Lorenzo, Manila Bulletin Tech News Correspondent Enzo Luna, RJ Palma, Karina Ramos, Jaime Misalucha Jr., (from left to right, sitting) Jozelle Marie Zamora, Paula Betito, Beatrice Louise Bernales and Jonnah Lynne Pante.

The MBrand team at the group’s 90s-themed launch party. (from left to right, standing) April Salazar, Shayne Homecillo, Angela Iglesia, Maria Camille Ng, Elica Vernisse Lim, Putri Nur Jamille Razia Vergel de Dios, Manila Bulletin Tech News Assistant Editor Edgard Hilario, MBrand Department Head Irish Lorenzo, Manila Bulletin Tech News Correspondent Enzo Luna, RJ Palma, Karina Ramos, Jaime Misalucha Jr., (from left to right, sitting) Jozelle Marie Zamora, Paula Betito, Beatrice Louise Bernales and Jonnah Lynne Pante.

MBrand’s content team and client service specialists.

MBrand’s content team and client service specialists.

 

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