Welcoming more brands to have their stories be heard, Manila Bulletin, the country’s longest running newspaper has introduced its team intended for branded content projects.
Dubbed as MBrand, the group is comprised of specialists in marketing-related services like digital strategies, events management, client servicing, video production, and visual design.
Since being established in 2017, MBrand has completed a number of notable projects including event conceptualization and implementation and creative executions for both online and print exposures for different brands.
Utilizing Manila Bulletin’s digital assets, among the services offered by MBrand also include social media takeover, video coverage, as well as exposure on the MB Rundown, Manila Bulletin’s weekly recap of important news and events, and MB LifeLive, the publication’s platform for Filipino artists aired live every Friday.
Speaking in front of guests during the launch of MBrand, Irish May Lorenzo, the department head, said that MBrand is looking forward to more partnerships with brands and PR agencies in bringing interesting content.
“MBrand wishes to work closely with our partners from different PR agencies in line with our thrust of exploring creative ways of presenting facts and telling stories. This coming 2019, we are optimistic that we can go beyond the conventional,” Lorenzo said.
The launch hosted in a two-night event held separately in the historic and grand Presidential Suite of The Manila Hotel and the Manila Prince Hotel saw a rare occasion of gathering together the country’s major PR agencies. Also gracing the event were Manila Bulletin’s President and Vice Chairman of the Board, Dr. Emilio C. Yap III, Manila Bulletin’s Executive Vice President, Executive Department Sonny Coloma, Editor-in-Chief Crispulo Icban Jr., Executive Editor Pinky Colmenares, news editor Isabel de Leon, lifestyle editor AA Patawaran, tech news editor Art Samaniego, business editor Loreto Cabañes, Manila Bulletin Business Development Head Jayvee Fernandez, Digital Publisher Jane Kingsu-Cheng, and Marketing Head Mark Dy.
The MBrand department of Manila Bulletin is composed of client servicing and digital strategy team Jamille Vergel De Dios, RJ Palma, Karina Ramos, April Salazar, Camille Ng, Ann Misa, Nicole Cordoves, and Angel Iglesia, content group Jaime Misalucha, Jonnah Pante, Jozelle Zamora, Vernice Lim, Beatrice Bernales, and Paula Betito, and admin and finance associate Shayne Homecillo.