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BYS welcomes Regine Velasquez as their newest face


Driven to offer women on-trend, exciting, and premium quality cosmetics at an affordable price, BYS is a global beauty brand that was founded in Australia in 2004 and introduced to the local beauty market six years ago by IFACE Inc. With its fresh, sophisticated, and constantly updated selection of accessible cosmetics, it didn’t take long for BYS to become a top-of-mind choice by countless Filipino beauty lovers; from those who are just starting to experiment with make-up, young on-the-go professionals who want to polish their looks, all the way to budding make-up artists who need a reliable and innovative brand to jumpstart their careers.

Asia's Songbird Regine Velasquez is the newest face of BYS.

Asia’s Songbird Regine Velasquez is the newest face of BYS.

In its bid to reaffirm its commitment to providing fun and easy solutions for all types of beauty concerns, BYS is thrilled to launch an exciting new campaign, along with a new face to represent the brand. This season, BYS invites everyone to REIGN and “Be Your Own Expert” with none other than Asia’s Songbird: Regine Velasquez.

Set to let everyone know that putting on make-up can be a simple yet fulfilling process, the REIGN campaign ultimately seeks to champion the value of finding one’s purpose, having the confidence to go after it, and embracing acceptance and selflessness in the face of adversities. For BYS, these qualities are best embodied by Regine – a quintessential diva who, despite having gained an iconic status for her powerful voice, numerous hit songs, memorable films, and spectacular concerts, continues to impress audiences with her every endeavor.


Moreover, unbeknown to some, Regine, having ventured into the entertainment industry at a young age and eventually succeeding as a recording artist with 8.5 million records sold regionally, loves doing her own make-up for concerts, soap opera shoots, and other appearances. No glam team needed. Together with the DIY makeup queen, BYS hopes to inspire Filipinas to level up their make-up game by exploring the brand’s vast range of affordable, good quality, and easy-to-use cosmetics.

You can sashay straight into 2019, sassy and confident with BYS’ latest product releases. These include the Euphoria eyeshadow palette which features 12 vibrant rainbow shades; the Nude 4 eyeshadow palette which boasts of 12 stunning yet wearable peachy and berry nude shades; the Rebel eyeshadow palette which lets you spice things up with 12 edgy and party-ready up hues; and last but not the least, the sweet and sultry Peach 2 eyeshadow palette which treats you with 12 delicious matte and metallic peachy shades.

On top of delivering on the promise to constantly shake up the beauty scene with these new eyeshadow palettes, discerning make-up lovers will be delighted to know that each of BYS’ new releases guarantee a great color pay-off and are formulated with skin-loving ingredient Mica. They are also vegan-friendly, hypoallergenic, paraben-free, and PETA-certified.

BYS is solely distributed in the Philippines by IFACE Inc. and is exclusively available at Watsons and SM Beauty Stores nationwide. BYS products are also available at

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