By AA PATAWARAN
Happening right now, the opening of the Philippine booth at Internationale Tourismus-Börse (ITB) Berlin, the world’s largest tourism trade fair held in Mitte or central Berlin—and it’s all a taste of the Philippines in its truly Filipino state, the indigenous crafts (from tribes in Samar, Kalinga, and the T’Boli), adobo, laing na hipon, and adlai, and—on oversized video screens—Palawan.
At the helm of this year’s booth under the theme “It’s More Fun in the Philippines” is Department of Tourism Secretary Berna Romulo Puyat who recruited only the best from various fields, from food, from design, from industry that make the Philippines a destination like no other.
“Sustainability is key,” said Romulo-Puyat at a dinner last night with media delegates from the Philippines.
“We’re doing away with tarps and all plastic. But also continuity. We are continuing an old campaign that works, but it’s younger, hipper, more social media-savvy, 100 percent crowd-sourced.”
At the opening with Romulo-Puyat are Cebu furniture designer Kenneth Cobonpue and Margarita Forés and (behind) Jojo Clemente of Rajah Tours, Joey Bernardino of Ten Knots Development Corporation, and John Rueth of Kapwa Travel, three of the 20 travel exhibitors representing the very, very best of the Philippines.