By JOHN LEGASPI
Upholding its Japanese roots of simplicity, good quality, and clothes that would stand the test of time, Uniqlo centered their spring and summer collection on the everyday people wearing their pieces, thus calling it Lifewear. Uniqlo celebrates its wearer of every walks of life. To back them up along the journey and to be there in every milestone and endeavors, Uniqlo turned the basics and weaved into it innovations making it the perfect building blocks for individual style. Held in their flagship store in Makati City, the collection is artfully curated, starting with an array of nudes and whites then coming to a full circle with pop art colors, all the designs enveloped in the ‘90s and athleisure fashion moment.
Equipped with Uniqlo’s dry technology, the Dry-Ex, and Airism garments are much like a second skin. Made from soft and breathable materials, it’s the must-have pieces of the season as it releases heat and its quick dry feature takes the fuzz and ickiness the body feels during summertime. Uniqlo continues to draw inspiration from pop culture. To amplify the brand’s style game, they’ve collaborated with designers Ines de la Fressange and Jonathan Anderson of JW Anderson. Drawing inspiration from the French Riviera and the other of British essentials, the two collaborations produced style-trotting lines that are gender diverse, timeless, and is wrapped in colors and patterns that champions individually.
Building partnerships toward a smart and advanced fashion are always at the center of the Uniqlo brand. Senior marketing and PR manager of Uniqlo Philippines, Camille Pacis, says, “We are continuously working with iconic designers because we want to bring something special to our customers.”
Enjoy your time under the sun with Uniqlo 2019 spring/summer Lifewear available in all Uniqlo stores nationwide. Uniqlo x JW Anderson x Ines de la Freasange is exclusively sold at SM Megamall and at Uniqlo Manila Global Flagship store.
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