By JOHN LEGASPI
We can definitely identify a person just by looking at the shoes they’re in. For an actress like Wynona Ryder, sometimes it’s what you wear that builds the story. A woman in heels carries herself differently from a woman in sneakers. No one is above the other, except perhaps the height of the heels and the chunkiness of the sole. But choosing what kind of shoes you want to walk into is a genesis of a story that reflects one’s outlook in life, at least for that day.
But in this day and age where nonconformity is a trend, we take certain choices in the way we dress that cross certain borderlines—girly and sporty, new and vintage. It’s the new norm, and the industry is truly on board. One of the many brands breaking label barriers is shoe brand Melissa and the sports brand Fila with their latest collaboration featuring a collection that caters to both the lady of style and of the tracks.
It’s kind of a mix between Barbie and Hot Wheels, hyping up the nostalgic factor brought by the two brands.
What may seem like an odd pairing certainly answers the call of the times. Melissa, being known for producing dainty, lady-like shoes, partners for the first time with an athletic brand that is known for its Disruptor, Fila’s monster of a shoe.
Collaborating with other apparel and designers is not new to both brands. After gracing the spring/summer 2019 show of the Milan Fashion Week, Fila tied up with other brands such as Plain Sneakers by Danke and Weekday. Melissa, on the other hand, has a track record for working with fashion giants including the late Karl Lagerfeld and Vivienne Westwood.
“The Fila and Melissa collaboration was spearheaded by Fila Italy and Fila USA, and is going on globally,” said Cris Albert, president CEO of Fila Philippines.
Together, we came up with an innovation that will satisfy both Fila’s 125-year heritage and the classic materials and comfort that Melissa gives.
Marking the meeting of two iconic fashion brands, the Melissa + FILA limited edition collaboration features four covetable pieces. Wearing the Fila colors is the Melissa Sneaker + FILA in navy, red, and white. Melissa Slide + FILA is an ode to the widely adored Melissa slip-on, modernized through distinct striped insoles and in candy-colored hues to highlight the collaboration’s logo. A feminine take on Fila’s Disruptor is the Melissa Sandal + FILA, with its clunky high platform and jagged sole.
“The collaboration brings a fresh and nice take on the Melissa brand. Now we have something to offer for people who want to achieve that athleisure look,” says Joanna Co, marketing director of Melissa Philippines. “If you want to achieve that sporty look without disregarding style, these shoes are perfect for you.”