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Tangerine Petals

Kiehl’s introduces new beauty line in a citrusy shade of flora

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By JOHN ROLAND LEGASPI

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“Just living is not enough. One must have sunshine, freedom, and a little flower.” This quotation from storyteller Hans Christian Andersen’s The Butterfly tells the story of a butterfly in search for his sweetheart, a flower. It is a metaphor for marriage and how one chooses “The One” when there is a whole garden to choose from. To our beauty regimen, it’s equally hard to commit. Some products promise beauty sourced from nature, for instance, while others promise to deliver results by way of science and technology.

A trusted skincare brand, Kiehl’s, has merged both the natural and the scientific into one beauty line that helps give the skin radiance through a single floral genus—the Calendula.

Flowers, from its delicate scent to its gorgeous form, have a lot to give, aside from beauty. Hidden in the layers of petals are healing properties beneficial to our wellbeing. Calendulas, or pot marigolds, are the blossoms of tangerine that are native to the Mediterranean and known for their skin-soothing properties.

 

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The power of the Calendula has a long line of history. In the 14th century, it was used to relieve fever and as a cure to insect bites. It took a romantic turn in the 16th century when it was used for brewing love potions. It was a solution to small pox and measles in the 17th century. In the following century, they would extract the yellow coloring of the petals for dyeing cheese.

Fast forward to 1960s, Kiehl’s used the flowers for the Calendula Extract Toner that would refresh the skin and soothe irritation. In 2014, Kiehl’s released new products infused with Calendula petals, the Calendula Deep Cleansing Foaming Wash and the Calendula and Aloe Soothing Hydration Masque.

From Kiehl’s continuous pursuit of innovation, preserving classic products while continuing to address the ever-changing needs of the consumers, comes Calendula Serum-Infused Water Cream, completing the Calendula collection. It was unveiled late last month at Gallery by Chele in Taguig, which was transformed into an enchanted garden lush with flowers of yellow and orange.

The Calendula Serum-Infused Water Cream gives long-lasting hydration, leaving the skin moisturized and supple and with a dewy finish.

The gel type formula contains Calendula petals that break into microparticles that even out skin tone and boost skin radiance.

“Through a unique formulation technique, the water cream utilizes our highest concentration of Calendula Flower Extract in a formula that helps soothe and refresh skin while also providing a visible glow,” says Roberta Weiss, head product innovator for Kiehl’s.

“The flowers were sourced in Egypt,” says senior product manager of Kiehl’s Philippines, Joane Hwang.

“It is sustainably sourced. We work with the community in a responsible manner and harvest it when it is in season to ensure that the flowers are in their prime condition. We do not force it and ask them to plant more just to meet demands.”

The brand is also known for its “Try Before You Buy” advocacy, which encourages the customer to avail of the free skin consultation with Kiehl’s Customer Representatives (KCRs), who also provide customers with samples to try. “They make it easier for you. You don’t need to look through the walls and read all the labels to see what’s good for you. They’ll tell you what you need and, of course, what you think your skin needs. You work hand in hand with them,” says Hwang.

A dose of effervescent sunshine on your skin, the new Calendula SerumInfused Water Cream gives new purpose to petals that is a lot more assuring than “loves me, loves me not.”

Kiehl’s Calendula collection`is now available at all Kiehl’s stores nationwide.

Instagram: @kiehlsphilippines

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