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Pink Addiction

More than a color, it is an attitude

Published

By JOHN LEGASPI

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“Pink is my new obsession, pink it’s not even a question,” that was a statement in the lyrics of the 1997 song of Aerosmith, “Pink.” We cannot deny that there is always something about that rose hue. Its delicate and joyful traits make the color we closely associate to femininity, as it’s been used for many female movements like the pink ribbon of Breast Cancer Awareness. So, it is just so fitting for Dior Makeup to make it their central color for their new line of Stellar Shine Lipstick.

Pink happens to be one of the favorite colors of Christian Dior, who believed that wearing pink will give you luck. The “new look” designer thinks that every woman must have the color in their wardrobe as it embodies the sense of freedom, happiness, and beauty, with happiness being the secret to all beauty. Earlier this week, ladies converged to witness the launch of the lipstick painting the town in all shades of pink.

PINK IS THE LOVE YOU ‘DISCOVAH!’

About 5,000 years ago, the men and women of Ancient Sumerian invented and wore lipstick. They sprinkled the dust of crushed gemstones on their faces, mainly on the lips and eye area to add shine and a hint of color.

In Ancient Egypt, people wore lipstick to show social status rather than gender, extracting colors from bugs to achieve that light red tinted hue.

In Ancient Greece, Greek women colored their lips through dyeing chemicals, mulberries extract, and toxic pigments from vermilion. Indeed, we have come a long way in finding the perfect lipstick that provides the right tint, sheen, and feel for our lips.

Every woman should have something pink in her wardrobe. It is the color of joy and femininity. –Christian Dior

Under the guidance of Peter Philips, creative and image director of Dior Makeup, Dior has broadened the pink-spectrum to express every facet to, and kind of, woman.

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With 24 effervescent hues, from subtle nudes, fiery corals, seductive reds, and bold plums, Dior Addict Stellar Shine Lipsticks are infused with aloe vera extract for maximum hydration and vanilla extract to enhance that addictive scent.

THE IT SHADES

From its 24 shades, four hues stand out, thus, it is called the ‘It Shades’—976 Be Dior, 536 Lucky, 673 Diorcharm, and 891 Diorcelestial. Each hue has unique traits that’ll fit every kind of woman, from loud and soft to muted and dreamy. 976 Be Dior is the star of all pinks. With its fuchsia tone, it is both timeless and avant garde, suited for risk takers in fashion. The 536 Lucky is bold and modern with pink that has a much higher red tone. Sweet coral hue adds a little sass to an innocent smile with 673 Diorcharm. And mirroring the night sky is the 891 Diorcelestial with its deep plum color speckled with tiny glitters that glimmer under the light.

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The Dior Addict Stellar Shine Lipsticks also come in an array of luminous effects. From glaze (pure sheen), sparkle (dazzling, glittery shine) to mirror (bold and metallic radiance), “The Dior Addict woman literally projects her positive addiction to life through a reflection of light and color,” as Philips puts it.

PINK IS AN ATTITUDE

From the Pink Ladies from West Side Story and the Plastics from Mean Girls, to the pink explosion ensemble of Elle Woods from Legally Blond and the bold pink fashion that walked the Met Gala with the likes of Lady Gaga, Emma Roberts, and Lana Condor, the intense blush shade merges both the pretty and the spunky. It really takes a brave heart and a personality to back it up to wear the color pink.

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Beautiful with spitfire attitude, Cara Delevingne embodies what it takes to be a modern feminist, becoming the face of Dior Addict Stellar Shine Lipstick. With a cinematic video filmed by Gordon Von Steiner and photographed by David Sims all over bustling New York City, Delevingne showed her spontaneous side, wearing the lipstick from day to night, in the busy sidewalks of Manhattan to the neon-lit streets of Times Square.

“Happiness is the secret to all beauty,” Christian Dior once said.

“’Be Dior. Be Pink.’ is an invitation to shine your very own way. Be you, be a star,” Philip declares.

Dior Addict Stellar Shine is available in Dior Boutique in SM Makati, Rustan’s Shangri-La, Rustan’s Cebu, SM Mall of Asia, and SM Aura Premier. #BeDiorBePink | #DiorAddict | Instagram: @diormakeup

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