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Freedom We Wear

Celebrate Independence Day in local style



This Wednesday, we will be celebrating the 121st Independence Day of the country. And to celebrate it in style, we’ve listed down brands that honor the tradition and culture of the Philippines. Get into that patriotic feel as we celebrate the victories of our past heroes and uphold the pride and freedom with which we’ve gifted our motherland.



Kaayo, the brand, marries tradition and trends to come up with bespoke pieces that are truly Mindanao, bringing honor to the tribes and Philippine culture. Through the brand that represents the purposeful creations of Marga Nograles, a modern Filipino entrepreneur who exhibits a deep respect for customs, tradition, and trends, the harmonious blend of old and new has become a beautiful reality.

(+639) 17 622 7713 | ph | Instagram: @



Kultura highlights Filipino artistry and craftsmanship. It offers an expansive range of products made from indigenous materials that best reflect Philippine heritage and contemporary culture under three main categories: fashion, home, and souvenirs. Selections include traditional and modern Filipiniana, barongs, pearls and other accessories, artisanal home décor, and novel souvenir items. In line with its corporate social responsibility, Kultura also carries Crafts for a Cause, a special product line that supports various foundations working with marginalized communities.

(02) 808 5421 | Instagram: @ kulturafilipino | Facebook:@ KulturaPH |  



Known for its “love local” advocacy, Bench has been among the prime movers of the Philippine fashion scene. For its 2019 fashion week offering, Bench showcased the works of photographers Jake Verzosa and Mark Nicdao, featuring the best sites to see in the country as printed on articles of clothing. Another partnership is with the New York-based designer Rafe Totengco with bags brandished with statements like “Gumamela” (hisbiscus) and “Mahal Kita” (I love you).

Instagram: @benchtm | shop. 



Through the ancient technique of weaving, embroidery, and beadwork, Filip + Inna brings the story of indigenous groups in the Philippines with every article of clothing the brand makes. All pieces are handmade as Filip + Inna works with different groups of artisans all over the archipelago. Its mission is to create piece that will preserve the rich traditions of the country and make a sustainable living with its ethnic partners.

+ 63 918 866 2142 | | Facebook: @FilipandInna | Instagram: @filipinna 



It is in sunny Siargao where Golden Monstera was born. This jewelry brand was started by Daniel and Jenn, a couple of paradise seekers who have traveled the world in search of adventures, which led them to an island paradise south of the Philippines. The brand is known for its Monastera earrings and its versatile wavering, making it a must-have item among Siargao surfers and tourists. | +63 966 831 6080  



Jor-el Espina is an Ilonggo designer who works with local weavers. He created the famous “Bomberong” a unique and modern jacket line inspired by the traditional barong. He is fascinated by weaving designs, especially the embroideries.

Instagram: @jorel.espina 



Aranáz is a fashion accessories label run by a mother-daughter trio: Becky, Amina, and Rosanna Aranaz. The brand celebrates living a life in leisure with collections crafted to sprinkle hints of the exotic and artisanship on everyday life. The brand provides the modern woman with a quick escape from their fast-paced lifestyles with items merging elegance and artisanal aesthetics. Every collection echoes the history behind the brand and its affinity to craftsmanship, making use of traditional Filipino crafts and injecting modern-day relevance. | Facebook: @AranazPH 



Zarah Juan products ignite joy and love not only because they are beautiful but also because they are proudly made by local artisans. Zarah Juan uses local and indigenous materials helping communities, such as the weavers from Isabela, Ilocos Sur, Abra, Marawi, Cavite, and Banaue, to name a few. Zarah Juan believes that buying from your local artisans not only spark joy in our hearts but also inspire local prosperity.

Instagram: @zarahjuan | www.  



In April, 2011, a livelihood group was formed with the ladies of Aya’s Gawad Kalinga community in Multinational, Parañaque. They are now a steady group of 26 creating many different hand crocheted items from local yarn in eye-catching and colorful combinations. Milvidas, meaning “a thousand lives,” is a label that represents the dream of making a difference. The hope is to make possible Milvidas’ mission: Bridging lives, building dreams, bringing color, and individual expression to everyday items one stitch at a time.

(+639) 17 832 0115 | Facebook: @milvidasgk | milvidas2010@ 

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