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Tag Heuer shifts into high gear with revamped Carrera Lady timepieces


The refined and feminine Carrera Lady watches have been emboldened with an elegant design, while staying true to the Carrera line`s daring personality and iconic heritage.


Elegant and enduring, the Carrera Lady timepiece features a new design that enhances the entire 36 mm collection. From bold colors to the improved readability of the dial, the revamped Carrera Lady timepieces, available with a quartz or automatic movement, combine performance and style. With their feminine flair and understated sophistication, any one of the new models in the Carrera Lady 36 mm collection will make the ideal accessory for the discerning and confident modern urban woman.

To capture the style and personality of the new Carrera Lady watches, the Swiss watchmaker arranged a photoshoot with model, actress and Tag Heuer Ambassador Cara Delevigne. Fearless and feminine, Cara`s personality and reputation are a perfect complement to these contemporary products.

“For me, a watch is not only a fashion accessory, it`s also something that reflects who you are and your way of life,” said Delevigne. “In that regard, I like my watch to be daring, bold, and noticeable. The first thing you notice when you look at the Carrera watches is the design, the lines, the elegance without being too classic. I really like the touch of color, the stainless steel bracelet, and how you can wear them with different looks throughout the day”.

Sophistication in the details

A glance at the dial reveals refined indexes and hands. The dial is available in white mother-of-pearl, purple, blue, grey, and black and is perfectly legible thanks to its markedly pure design.

A second scale is printed on the flange around the dial, and is surrounded by either a smooth or diamond-set bezel. A final detail that sets the new Carrera Lady wristwatches apart from their predecessors is the date window at 3 o`clock-the frame boasts an intriguing trapezoidal shape, as opposed to the square shape of the original

Polished and satin-finished style

The 36 mm stainless-steel timepieces now feature curved lugs that are fastened to a brushed and polished stainless-steel bracelet, a calfskin strap or an alligator leather strap with a satin finish. The case size, coupled with the automatic movement, makes the Carrera Lady a contemporary watch that stands out from the avant-garde Swiss watchmaker’s other ladies’ timepieces.

The 36 mm case is larger than those of the women watches that Tag Heuer generally creates, but is ideal for a statement-making piece that is robust yet classy.

These watches for elegant women are available with purple, taupe or grey alligator leather straps, while quilted calfskin straps in black or blue also give a feminine touch to the overall look. The models powered by an automatic movement are available with a taupe-colored alligator leather strap or a stainless-steel bracelet.

Tag Heuer choose this collection to present its new folding clasp for leather straps, which is thinner than previous models and gives the overall aesthetic of the watch a wonderfully refined appearance. The caseback of the quartz-powered models is stamped with the Tag Heuer logo and collection name, along with a crosshatched pattern that serves as a nod to the Carrera line’s motor-racing heritage.

Alternatively, the mechanical-movement counterparts feature a sapphire caseback that provides an unobstructed view of the automatic caliber within.

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