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Our Culture Comes in Colors

The Millennials’ first interactive museum, Lakbay Museo, opens in Pasay


By Vianca Gamboa


Lakbay Museo entrance

The purpose of museums, generally, is to preserve cultural properties and inanimate objects that are considered national treasures.

These items housed in museums are precious for their ability to tell stories of how a country and people came to be, showcasing our growth and diversity, thereby igniting patriotism and a sense of self.

Wandering the halls of the National Museum is educational, but in this age, rules and limitations like photography bans can turn off the modern-day, clicker-happy, social media-driven Millennial.

What if there was a museum that still mirrored our culture, but also allows us to fully engage?

Sure, you may have visited a lot of museums with virtual reality setups, 3D treatment, thumping sounds reverberating in the room, and animatronic displays, but these interactive elements mostly just happen in pop culture museums, or interactive science and space museums, or kiddie museums, and not a lot of them focus on tourism or culture or history.

So it is a Millennial dream come true to see the first interactive cultural museum unveiled at S Maison, Conrad Hotel in Pasay last July 11.


From the creators of Instagrammable Happy Beach in Cebu and Dessert Museum, along with the efforts of Pasay City Government, Department of Tourism, and ABS-CBN, Lakbay Museo was launched to take you on a cultural trip to Luzon, Visayas, and Mindanao with live festival dances, interactive displays, and real food you can eat on the spot.


Unveiling of Lakbay Museo with (from left) Rodora Pascual Morales, Susan Afan, Emy Calixto Ruviano, Robert Lim Joseph, Charo Santos, Lance Li Tan, Leandro Atayde Jr., and Demphna Du-naga

It feels like you’re inside a miniature Philippine village with every nook and cranny adorned with Filipino staples, such as a roving jeepney and sari-sari stores on the corners.

Although the concept and design veers away from the traditional museum treatment, the vision to propagate cultural exploration and Filipino heritage is still at the forefront.

Lakbay Museo is a project that takes you on a cultural trip to Luzon, Visayas, and Mindanao with live festival dances, interactive displays, and real food that you can eat on the spot.

“The museum has now evolved into something more interesting—into something that can enlighten our visitors about our country’s beautiful destinations as well as our culture, in an endearing way,” Pasay City Mayor Imelda Calixto-Rubiano said. “Our country has so much to offer and there is so much to see. In Lakbay Museo, you’ll en – counter traditional dances as they clearly represent our diverse culture.”


Giant Mango Tree with mango chairs

Our numerous festivals prove the Filipinos’ passion for nature and the arts. These celebrations of harvest time have gained cultural significance with traditional dances, striking costumes, and huge floats. So if you’ve never witnessed the Pahiyas Festival before, then this is your chance to catch a glimpse of the most colorful festival in the country as the Pahiyas dancers perform throughout your tour.


Palengke displays were made from recyclable materials

Philippine textiles such as hablon, piña, and abaca were paraded by “the locals” wearing tapestry clothing. This is a nod to the Philippines’ indigenous peoples from each region, showcasing their livelihood and their creative process in weaving clothes using traditional threads and fabrics, unique patterns, and techniques. Your taste buds also go on a journey as you encounter a variety of Filipino delicacies such as puto and dilis you can nibble on while you walk through the “islands.”

The best thing about Lakbay Museo is that it sup – ports sustainability in all aspects encompassing our nature and culture. All exhibits are made from 4,560 old and used rubber slippers and scrapped materials, 328 rubber tires, 453 old car mats, and other recyclable materials so you can make sure that it was founded with passion for environment conservation.

The Museo also provides job opportunities to out of school youth, artisans, PWDs, and senior citizens.

Lakbay Museo is open daily from 10 a.m. to 10 p.m. at the ground floor S Maison, Conrad Manila for P699 on weekdays and P799 on weekends. Tour starts at every 15 minutes with last admission at 9 p.m

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