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Made For Champions

Bally on making everyone a champ


“I was made to be a champion,” fashion photographer Shaira Luna confessed during Bally’s “Champions are Made” campaign launch at its new Greenbelt boutique in Makati City. The campaign re-launched the brand’s iconic Champion sneakers that were a favorite among Swiss tennis stars Jakob Hlasek and Mark Rosset as they wore the footwear when they won the Grand Slam title for men’s doubles at the 1992 French Open.

The campaign celebrates the challenging yet empowering experiences that developed and defined us. Centering on the spirit of determination, Bally’s Champion reissue is a stitch-by-stitch remake of the original sneakers, innovated with EVA technology, and colored in ’90s hues bearing the brand’s tennis logo.

“What’s special about the shoe is that the quality is there, and the legacy is there,” said Luna. “Especially in this time of fast fashion, when everything is just fast, quick, and disposable, it’s really important for us to know a little bit about the things we’re wearing. Plus, it makes you feel something. Like the story is kind of rubbing on you in a way.”

In celebrating the victors within us, we asked a few of the event guests the question: What style makes you feel like a champion in your field?


A lot of my inspiration came from the archives, everything that is old, ’70s vintage vibe, and has a history. It makes me feel like a champion when I know the story of what I’m wearing. —SHAIRA LUNA, fashion photographer (pictured here with Bally’s head of trade marketing Romina Cortegiani and head of travel retail Tommaso Beretta)

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I’m no one-style girl. I can go from a classic sophisticated look to unapologetically street. The key to feeling like a champion is to feel confident in whatever style you’re in. —CIA MENDOZA, social media personality

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Monotone colors! Head-to-toe in similar hues, whether bold or muted, definitely makes a stylish impact in any occasion. —VINCE UY, fashion creative

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I have collected so many bomber jackets through the years that they have become a key item for me. You can just wear t-shirt, jeans, and sneakers then throw over a bomber. It’s dressed up yet still young. —SIDNEY YAP, celebrity stylist (pictured together with model-turned-host Richard Juan)

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