Who are Chloe, Dianne, and Axel and why have they taken over your favorite brands’ accounts? » Manila Bulletin Lifestyle

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Who are Chloe, Dianne, and Axel and why have they taken over your favorite brands’ accounts?


It’s the latest development that has taken the online world by storm. Overnight, your favorite brands’ logos and names were replaced with hand-drawn art and children’s names. From Closeup to Chloe, from Dove to Dianne, and from Axe to Axel, the country’s most loved brands just had a complete make-over online for a good cause.

With over 2.8 million Filipino children currently out-of-school translating to over 2.8 million dreams on hold, Unilever Philippines and Lazada have come together to support UNICEF by creating Shop2Give Year 2, #AddDreamstoCart. This collaborative effort elevates the online shopping experience by giving shoppers the chance to help send out-of-school children in the Philippines back to school.

As you shop for your favorite Unilever products on Lazada, proceeds from the sale will be donated to UNICEF. And although the online shopping event will be held on Aug. 20 with an accompanying Facebook Live event, you can begin filling your cart with your Unilever staples as early as Aug. 17.

For 24 hours, Unilever will also give Lazada a fun and adorable makeover, transforming the interface of this online shopping giant into what looks like a kids’ art gallery. All participating Unilever product photos will be replaced by hand-drawn renditions of the product while product names will be changed to children’s names.


As an added treat, shoppers can cop the following deals::

  • Up to 80 percent off on Unilever products with a collectible voucher
  • A free Shop2Give tote bag for the first 1,000 shoppers
  • All day flash sale of up to 70 percent off
  • All day free shipping with a minimum purchase of P500
  • Lazada vouchers with up to 30 percent discount beginning Aug. 17

With your help and your generosity, this program could benefit over 800,000 children by taking them a step closer to their dreams just because you went shopping.

#ShopToGive and #AddDreamstoCart by joining Unilever, Lazada, and UNICEF on Aug. 20.

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