Ube is indigenous in Asia, and is especially grown here in the country. However, because of climate change, farmers have been having a hard time growing the bright purple sweet potato.
Because of this, one of the most famous souvenir stops in Baguio, the Good Shepherd Convent, was forced to produce white ube jam for their Mountain Maid brand. The religious order explained on their Facebook post, “Due to changing climate, our ube farmers are having difficulty growing ube. It has been our struggle in the recent years to find a stable supply. And in the past weeks, there were none. Those of you who went to Baguio know this.”
The social enterprise added, “Now our ube jam sports a new look. Yes it is Ube Jam. From white ube. Yes there is such thing. And it is the available supply at the moment…”
The people behind the brand guaranteed that the new product is just as good as the purple one, and thanked those who have helped their cause to fund the college education of the Cordillera youth.
The institution also invited people to be more conscious of the environment, friendly stating, “Now let’s all do our share in caring for the earth and calling for climate justice. And let’s do this not only because we love Ube Jam but because we #CareForOurCommonHome.”