By PAM RANCES
Any woman can dream of long and wavy hair, long and thick lashes; to be sexier or to have a fairer complexion. But nowadays in social media and with the consequent social pressure, we tend to be judged whenever we go act on these changes. But here’s the thing–every woman has the right to feel beautiful and to define that beauty for herself. If that means going the extra mile, then so be it.
Kojie.san’s new campaign “Command Beauty” encourages women to stop allowing others to set the standards of beauty for them. We encourage them to look the way they want, to feel the way they want, and to have confidence in themselves regardless of social pressure.
Kojie.san is encouraging women to break free of the mold and own their bodies, their faces, and their skin. That means whatever they choose to do with their beauty is their decision and no one else’s.
Kojie.san, a popular brand in the Philippine market has recently launched a campaign called “Command Beauty” which seeks to empower men and women of all ages to take control, define, and live their own standard of beauty.
“It’s all about taking the risk and saying that this is exactly what you want to do for yourself and not for the approval of the society,” said Jann Kelcey Chua, Kojie.san Senior Brand Manager. “Beauty isn’t just stripping down to the natural, it’s also going a little extra. It isn’t just being subtle, it’s also going all out and loud. Loving all kinds of beauty means loving all kinds of beauty no matter how bold it gets,” she added.
Beauty Elements Ventures, Inc. (BEVi), the company behind the Kojie.san brand, also takes command as it expands operations beyond the beauty category, entering the pharmaceutical, wellness, and pet care industries.
“As a proud Filipino company seizing its rightful place amongst international giants, we are unstoppable in pursuing our passion guided by our vision in serving customer’s needs first before our own. Join us as we take command,” said Jazz Burila, President of BEVi Group of Companies. “The new manufacturing warehouse will certainly help local and even global players improve and develop their own products.”
There is no stopping Kojie.san, a proud Filipino brand, in becoming a major global force in the beauty industry. BEVi has already unveiled its plans to export Kojie. san and other products globally as they receive strong demands of their products from foreign markets.
Kojie.san is on its way to becoming a dominating figure in the global beauty industry, as demand for the product grows and BEVI continues to expand its distribution worldwide.
“We’re taking command of our category, an industry and in the end, seeking to become a global force,” Burila said.