It comes as no surprise that Filipinos are apprehensive about going online to book their hotels—with all the news and talk about fake online sites, people who have fallen victims to online travel scams, information phishing, and the like. The mere fact that most online purchases would require a credit card also prevents not a few travelers from realizing their vacation dreams.
Here to assist and help overcome these challenges, Traveloka, an online booking platform, introduces its newest marketing campaign—Tita T, an embodiment of everyone’s favorite and most knowledgeable member of the Filipino family. After all, who doesn’t have a tita or two that they always turn to for various concerns?
“Tita T is a campaign that aims to boost the confidence of Filipinos to book their travel needs, particularly accommodations, online. There are only a few reputable online travel platforms that can provide them what they need at the tap of their fingers. Traveloka is one of them, continuously innovating to provide Filipinos the best experience and more accessibility when it comes to booking their hotels online,” said Miguel Capistrano III, country market manager for accommodations of Traveloka Philippines.
A study done by Traveloka revealed that Filipinos would trust their relatives more than anyone else when it comes to brands and products that they would purchase online. Unlike other consumer goods available online, hotel bookings are special as these are usually booked for vacations and special occasions— and one bad booking can ruin the whole trip.
Tita T, which stands for Tita Traveloka, was designed to look familiar to everyone yet remain distinct enough to be unforgettably relatable. Knowledgeable, resourceful, and knows-what-she-wants, Tita T is that globe-trotting tita who enjoys the fancy things in life yet at the same time is always on the lookout for value for her money.
“Traveloka would be the go-to app for Tita T, whenever she books her hotels. It’s safe and secure, offers a variety of payment options, and, has timely deals that gives discounts on her bookings. Every tita should be using Traveloka as it has an interface that anyone can actually use,” said Capistrano.