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High-sugar drinks advertisements to be banned in Singapore

It will be the first country to disallow ads that promote beverages with high sugar content

Updated

By The Manila Bulletin

Soda

This ban was announced by the senior minister of state for law and health, Edwin Tong, during the opening ceremony of the 2019 Singapore Health and Biomedical Congress.

It will apply to ads of all media platforms, across print, broadcast, and even online. This prohibition is expected to take effect next year.

In his speech, the politician referenced the “war on diabetes,” a campaign launched in 2016 by Singapore’s Ministry of Health to reduce the number of cases of the disease all over the city-state. Last year, it was reported that Singaporeans would consume an average of 12 teaspoons of sugar a day.

26185296_1704181212962195_6513242235650179072_nSenior minister of state for law and health, Edwin Tong

Furthermore, the Ministry of Health said it will introduce color-coded and graded nutrition labels on high-sugar drinks so consumers can make an informed and conscious choice to pick the healthier product.

Edwin also adds, “The SSBs [sugar-sweetened beverages] will be assigned a summary grade based on their nutritional quality. The label will be mandatory only for the less healthy SSBs, and we are considering highlighting their sugar content on the label as well to warn consumers of these less healthy and high-sugar-content drinks.”

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