By John Legaspi
Think of the powdered wigs worn by Kirsten Dunst in the Sofia Coppola film Marie Antoinette, or the pitch dark straight tresses of Sayuri doing her snow dance in the movie adaptation of Arthur Golden’s novel Memoirs of a Geisha, or that heart-wrenching scene of Fantine in Les Miserables where her hair is cut to get some money for sweet Cosette. Those are some examples of how hair can enhance an artistic performance—soft curls for romance and comedy, deep colors for mystery, and the loss of hair as a sign of despair.
All of the above were captured on the stage of Davines’s latest hair extravaganza held in BGC. Hair On Stage is an annual event held in major cities across the globe. This year, the Philippines is the chosen host. It brought the best names in the international hairdressing arena to Manila as Davines marked its 20th anniversary in the local hair care industry.
The event was a unique opportunity to meet like-minded creative hairdressers from all over the world, with whom to share trends, ideas, and projects at an event dedicated to beauty.
Davines has mounted a show of unconventional cuts, vibrant layerings of colors, and live demonstrations, giving the audience a chance to see how master hairdressers work on their craft.
Founded in Parma, Italy in 1983, Davines is on a mission to create a beauty line that goes with its sustainability initiative. “Sustainability for us has different meanings,” says Paolo Braguzzi, CEO of Davines Group. “It has to do with the safety and performance of the product. It has to do with environmental protection. It has to do with freedom for the people to work for the company where they can express themselves.”
Showcasing the best of the local and international beauty scene, Davines has mounted a show of unconventional cuts, vibrant layerings of colors, and live demonstrations, giving the audience a chance to see how master hairdressers work on their craft.
Performing onstage were Davines Creative Style Academy graduates with hairstyles inspired by the art of the banig, as well as the baybayin, the ancient Tagalog writing system; Boy Tokyo and Rikyu Bangkok with their collaborative stage performances of mixed cultures and live demos; New Zealand’s award-winning hairstylist Danny Pato with his hairstyle collection “Tori,” an ode to the Japanese geisha; the international education group from the UK, Allilon, with crazy tresses matching the models’ psychedelic ensemble; and the Davines Educational Team with their show “The Republic of Color,” a rainbow protest.
“Every year, we put together a big event in different parts of the world,” says Davide Bollati, chairman of Davines Family Group of Companies. “It is very important for the Davines community because it is a moment to strengthen our sense of community and to look forward to the challenges ahead together.”