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Dress Code: Functional

Singaporean brand Beyond the Vines launches inaugural store in Manila

Updated

By VIANCA GAMBOA

Corporate fashion or traditional power dressing likes to present that the wearer has things figured out, as though she has hacked the system or structure, so much so that said structure is worn with pride. In contrast, smart and serious without trying too hard, as its name suggests, is the smart casual attire, which uses silhouettes and cuts that are sleek and stylish, especially when in muted tones and neutral colors. This is exactly the vibe one gets from Beyond the Vine’s easy and relaxed offerings.

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It seems like the Singaporean brand got the Millennial mood down pat for women— crisp, minimalistic, sophisticated, effortless, and well-crafted silhouettes. Established in a city with perennial hot weather, Beyond the Vines stays true to a design philosophy that never compromises comfort. The clothes are made for the everyday girl with everyday pursuits.

1 Anthem Group Managing Directors Eric Lee and Cheryl Lao Lee, with Beyond The Vines founders Rebecca Ting and Daniel Chew

Anthem Group managing directors Eric Lee and Cheryl Lao Lee, with Beyond The Vines founders Rebecca Ting and Daniel Chew

Behind Beyond the Vines is a couple who took a detour from real estate to the clothing industry. Rebecca Ting and Daniel Chew drew inspiration from the Scandinavian modernism movement in terms of concept, design, and even business operations. Their functional approach to design defines the whole aesthetic of the line, maintaining a minimalistic, muted appeal with great attention to detail and fabric. “It’s very timely and classic,” said Rebecca. “How do you know our clothes are functional? Pockets. Girls love pockets in their dresses, and we always find a way to incorporate functional details into our clothes without going overboard.”

How do you know our clothes are functional? Pockets. Girls love pockets in their dresses.

The clothing line got its name from its vision of exceeding expectations more than their craft and designs. “It simply means that beyond the clothing that we produce, we provide good customer service experience, a store with a nice scent, soul, sight. We also always strive to be better, as every woman should,” said Rebecca.

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A dynamic all-female team heads all the designing at their flagship store in Singapore. New arrivals come in every month without really following a season, so every piece is as novel as it can get. Some pieces in the collection are unisex, and these might be handy for those who challenge gender norms.

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The label recently launched its inaugural store in the Philippines at Shangri-La Plaza. Its interior resembles a loft space with wood accents, racks in every corner, and a mirrored wall panel. “Our brand has been focusing on expanding regionally. In Southeast Asia, we have eight stores in Jakarta and two in Bangkok, and one in Australia, so we were really excited to come to the Philippines. We felt so much potential from the women here, because Beyond the Vines was founded to celebrate women for who they are and bring out the confidence in them,” said Daniel.

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Three of their collections were also unveiled during the launch. “Our pieces are very easy to mix and match, and they’re really versatile so you can rock them in the office and at a night out,” said Rebecca.

The Form collection screams “confident, progressive woman,” up to the hemline. Think neutrals, satin, ruffles, midi, pleats, maxis—all flowy, pretty things. The Light collection, on the other hand, pops in fresh colors with a slight play on proportions, patterns, details, textures, and fabrics, like a pleated dress made out of scuba fabric. Lastly, the newest capsule collection explores heavy structures like boxy silhouettes and utilitarian details in neutral complementary tones like blue, cream, and blush. Our top pick is a colorblock hooded jacket in a washed-out Bauhaus palette.

Beyond the Vines is located at MidLevel 2/3, East Wing, Shangi-La Plaza Mall, Mandaluyong.

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