By Rey Robes Ilagan
Italian accessories brand Save My Bag recently celebrated the opening of its standalone boutique at Ayala Malls The 30th in Pasig with a colorful fashion performance introducing its most iconic bags. Guests were also treated to a shopping party spearheaded by Save My Bag co-founder Valentina Agazzi.
“We want everyone here to buy Save My Bag,” Valentina said. “I’m really happy we found a local partner who could engage our project and develop the retail business here in the Philippines.”
Originally created to be the case of the designer handbags of wealthy clients, Valetina, together with her jeweler husband Stefano, started to give away the bags as gifts. “Clients used to take their designer handbags and put them inside,” she said. “They started to ask for more and more of our bags. This is why the name is Save My Bag—it’s all about protecting your bags. But people started to use our product on its own, as their daily bag.”
Now the brand houses eight more product lines under its name: Miss, Le Sac, Princess, Amanda, Madame XLight, Ciao Bella, Bella Girl, and Miss Girl. The highlight of Save My Bag products is the material used, which is patented polyfabric with lycra and low-density foam. The bags and other accessories of Save My Bag are thick but lightweight, even lighter than neoprene. The items are also washable and sun-resistant, easy to bring to any destination.
During the event, brand ambassadors Kelly Misa and Camille Co presented their favorite pieces from the current collection. “I like the classic designs,” Kelly said. “I’m a mom so I need to sport a classic style that can fit everything. I love the fact that my bag is washable! With my son’s cheesy fingers touching my bag all the time, I need a bag that will survive that. Save My Bag really works for my lifestyle.”
It really takes your outfit to the next level because you get to play around with your bag. I really love all the different straps. So even if you have just one bag, you get to change the look so many different ways because of all the trimmings and accessories.
Camille, the social media personality, gravitates more toward the bright styles. “I also really like the slim bags,” she said. “It really takes your outfit to the next level because you get to play around with your bag. I really love all the different straps. So even if you have just one bag, you get to change the look so many different ways because of all the trimmings and accessories.”
In just six years since opening its very first shop in Stefano’s hometown, Bergamo, Italy, Save My Bag is now distributed in over 40 countries with 23 flagship stores, and in more than 1,500 selected boutiques all over the globe. This chic accessory brand also recently signed a two-year co-branding arrangement with Japanese label Sanrio in 2018, so be sure to watch out for this collaboration’s limited edition pieces.
Save My Bag is located at 3F Ayala Malls The 30th, Meralco Ave, Pasig. Instagram: @savemybag.ph