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Nailed It

Heart Evangelista’s go-to nail salon launches a newly renovated boutique

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By ANGELA CASCO

The new year and decade are officially upon us and many see these as an opportunity for a fresh start, or a chance to nail any and every aspect of life— quite literally.

Nail care and design have become a recognized art form in recent years, thanks largely to the many passionate nail artists continuously creating, innovating, and elevating nail art locally and internationally.

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Heart Evangelista and Veronica Resurrecion during the ribbon-cutting of Extraordinails

Extraordinail Salon & Skin Care likely has more than the fair share of such artists because the establishment delivers quality nail care and design. “[Clients] can expect beautiful nails once they come here,” says Veronica Resureccion, the homegrown salon’s chief executive officer during the Greenhills branch relaunch. “We’re known for our extensions because of the shapes and designs. They can continue to expect that from us.”

She says the newly renovated branch has been given a much needed upgrade, enhancing the durable five-year-old salon setup.

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“It’s about time to renovate,” Veronica says. “Now, this branch has a more relaxing ambiance and we’ve added a nail bar, too, which makes it easier for us to work on handpainted nails.”

Extraordinail’s Greenhills location is a haven for both nail enthusiasts and first-time clients. It offers almost any nail-related service one can think of, including the classic manicure and pedicure, nail paraffin treatment, nail threading, nail art with a choice of glitters, foil, and crystals, and nail extensions services such as acrylic, gel, polygel, flexi gel, and calcium gel.

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The go-to shop of Heart Evangelista (who is Extraordinail’s endorser and Veronica’s business partner) also offers other beautifying services such as waxing, massage, eyelash extension, facials, body slimming, as well as classic and diamond peel. While getting one’s nails done, clients can also enjoy food and drinks from the in-house cafe.

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Veronica makes the Extraordinail experience more convenient with an added service—haircut and blow-dry.

“What I want is after they get their nails done, they can get their hair trimmed and blow-dried so they’re good to go,” she says. “It saves time and it’s more convenient for them.”

WHERE IT ALL STARTED

Before becoming a go-to nail salon for many, Extraordinail had humble beginnings. “We started back in 2014, when I had thoughts of being more productive with my time and doing something profitable in the process,” Veronica says. “Our first branch was super small, probably just 60 square meters.”

[Clients] can expect beautiful nails once they come here. We’re known for our [nail] extensions because of the shapes and designs. They can continue to expect these from us.

Opening the first nail salon was experimental for Veronica and her husband, with the aim of testing the market first for nail art. Soon enough, though, their strategy of housing multiple experts in one place—a nail artist, a nail technician, and a dermatologist—worked, leading to the rise of their Tomas Morato branch, and the launch of their home service. “From there, the business bloomed,” she says. Today, the salon’s three branches, including one in Bonifacio Global City, thrive in caring for the nails of of loyal clients and delivering quality service.

NEW YEAR, NEW NAILS

Along with the relaunch of their Greenhills branch comes a new product from Extraordinail—the couture press-on nails.

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Much like designer clothes, bags, and shoes, the salon’s new offering hopes to be everyone’s fashion collectible. It is also a proof that even nails have ascended to couture status.

“Our mission is to see our work inside your closet and be part of your collection, so we came up with this product,” Veronica says. “We created something really unique, something you can collect and probably pass on to your kids.”

As the product name suggests, these “designer” nails are easy to apply, either by adhesive or glue, and easy to remove, and can be put on whenever a client feels like glamming up her nails.

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“These are reusable,” Veronica says. “They are custommade for the client, too, from the shape, length, and design. We make sure that [presson nails] fit the client by getting their nail and nail bed measurements.”

This is a far cry from press-on nails sold online or in other accessory stores, which, according to the Extraordinail CEO, typically comes in small, medium, large, or extra large sizes based on American nail sizes.

“We’re Asians. Our nail beds are tiny,” she says. “What we want are beautiful nails and when using presson nails to achieve that, it should not be under or oversized.”

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Veronica and Michelle Garcia

In case the client does not have time to drop by any of the branches, a representative from the salon can go to them for measurements, as well as shape and design preferences. Depending on the style, the couture press-on nails are ready for delivery in a day or two.

Veronica recommends this product to moms, too. “For moms, this is ideal,” she says. “You can have your stiletto or pointed nails on during the day, and come home and remove it to take care of your kids without worry.”

About what is next for Extraordinail, Veronica says she and her business partner Heart are collaborating on a new press-on nail collection. “We will feature her art on our press-on nails,” she says. “We’re going to sell these with her signature, and some of these she will paint herself.”

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