By JERICO VILLAMONTE
It was a gloomy afternoon when Converse X Day had its kick off in Tanaw Makati on Feb. 8. Despite the gray skies, the spirits of the Converse X members shone through. During the launch party, the sneaker brand presented the new members of Converse X community, contributing to the five pillars of the campaign: design, art, sports, sustainability, and music.
“Converse X Day is a celebration of our communities across the globe,” said Arvie Dizon, Converse Philippines marketing lead. “For three years now, we continue to grow, and have people from all over the world participate, from Chile to New Zealand. Every month, a new city joins the crew, making this the most diverse and expansive community working with Converse globally.”
In the Philippines, there are 100 active members of Converse X. For design, the focus was on creatives who utilize design in their field, like graphic design, fashion, and architecture. For art, the range includes street artists and illustrators who are passionate about fashion and style. The members from the field of sports embody skate culture, while for sustainability, members focus on making a better world. Lastly, there are Converse X members who are musicians, such as rappers, DJs, singers, songwriters, and producers.
For three years now, we continue to grow, and have people from all over the world participate, from Chile to New Zealand. Every month, a new city joins the crew, making this the most diverse and expansive community working with Converse globally.
“It’s not just a community, it’s a family. It’s a group of people who love art and people who don’t want to follow the norm,” says basketball player Jan Benavides. “My stay has been very lifechanging as it dared me to be brave and independent. In Converse X, we dare to make a change.”
In this exclusive, Manila Bulletin Lifestyle gets to know some members’ thoughts on the creative industry, 2020 goals, and visions for the youth.
My vision for the fashion industry this 2020 is to make it more open, to make it more genderless. For me, Converse is genderless, as it’s for everyone. —XANDRO MIGUEL, fashion design student
We hope to unite with other musicians to create more beautiful music. —YSANYGO, musical duo
My goal is to be more: Be more involved in the art community, be more involved in the design community, and just really represent more of what Converse is to me. I want to be a great representative of the LGBTQ community here in the Philippines, because right now we’re really struggling for our rights, what we are in society. I am very grateful to the brand for giving me this platform to spread my message. —DORA, dancer