Covid-19 has brought everyone to a standstill. In light of the current situation, the Metro Manila Pride March did not take place in its usual fashion.
But still, that doesn’t stop Tèviant from honoring the LGBTQIA+ community as it launches #FreeToBeMe. The three-way campaign aims to help everyone express themselves fearlessly and creatively.
The beauty brand invites everyone to join a virtual Pride parade by posting their best Pride-inspired look on Instagram. The best two looks will win a fabulously curated Téviant Pride Kit.
#FreeToBeMe is also geared on giving back to the community. P100 from every product sold from June 25 to July 5 will be donated to less fortunate communities.
Kicking off the philanthropic spirit is founder and CEO of the beauty brand Albert Kurniawan, who delivered donations to the Home for The Golden Gays, a shelter for the elderly of the LGBTQIA+ community.
Téviant visits the Home for the Golden Gays
Téviant wants to arm everyone with extra confidence, color, and pride through their products. In partnership with various influencers, the cosmetics brand is offering 10 percent off on top of their already-slashed-prices on all their products on Shopee and on their website.
“Celebrating, supporting, and embracing equality has always been at the core of Téviant. With everything that’s happening in the world right now, we want to make sure that no one feels alone and unaccepted,” Albert says. “Pride has been one of our most colorful festivities celebrating and fighting for inclusivity, diversity, love, and just being oneself. Even in the time of Covid-19, we won’t let Pride be canceled. Téviant is bringing the festivities online through our #FreeToBeMe campaign.”
Check out teviantbeauty.com or follow @teviant on Instagram to learn more about the campaign.